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Found 11 Skills
Audit a landing page receiving paid traffic against post-click conversion best practice and return a prioritised fix list - message match to the ad, above-the-fold clarity, form friction, trust, speed, mobile, policy risk - with every finding labelled by evidence class and no statistical claims on thin data. Use whenever the user says their ads get clicks but no conversions, asks why a landing page isn't converting, or mentions post-click experience, message match, conversion friction, form friction, or CPA rising after the click - even if they never say 'landing page audit'. Covers B2B and B2C on any platform. Audit only. Do NOT use for pre-click account problems - use mbfinotti/advertising-skills@ad-account-diagnostic instead.
Audit landing pages. Use when: scoring above-fold clarity, trust signals, form friction, message match, or mobile UX.
The Landing Page Audit skill performs comprehensive evaluations of post-click experiences, combining technical performance analysis with conversion rate optimization (CRO) assessment.
Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, targeting, creative, bidding and budget, offer, and external forces, and returns a prioritised verdict with evidence and confidence. Covers B2B and B2C on search, paid social, video, and native. Use whenever the user mentions an ad account audit, a campaign structure review, wasted ad spend, rising cost per lead, or says their ads used to work - even if they never say 'diagnostic'. Diagnosis only, and it stops at the click: post-click page problems are mbfinotti/advertising-skills@paid-landing-page-audit and creative decay is mbfinotti/advertising-skills@ad-creative-fatigue.
Audit a landing page, sales page or checkout page for conversion leaks and return a fix list ordered by expected revenue impact. Use when asked to review, critique or improve a landing page, sales page, opt-in page, product page or checkout flow, when conversion rate is low, when paid traffic is not converting, or when someone asks "why isn't this page converting" or wants a CRO / landing page review.
Landing page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing page optimization".
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
Analyzes landing pages and provides detailed CRO (Conversion Rate Optimization) recommendations. Use when user provides a landing page URL or HTML/CSS code and needs optimization advice to maximize conversions, signups, or sales. Extracts page elements, audits against proven CRO principles, and delivers actionable recommendations in report format.
Run /check-landing, then create GitHub issues for all findings. Issues are created with priority labels and structured format. Use /fix-landing instead if you want to fix issues immediately.
Audit a landing page / marketing homepage against Marc Lou's 31 viral-product principles plus a visual craft-and-interaction lens, returning a defensible score out of 100, six category meters, a prioritized punch-list of concrete fixes, and ready-to-paste rewrites. Works on a live URL or a locally running app (renders desktop + mobile screenshots and reads the source). Use when the user invokes /landing-audit, says "audit my landing page / homepage", "viral audit", "review the landing page", "how's my homepage / page", "why doesn't my page convert", or asks what to fix on a landing page.
Research, spy on, and analyze ads across Meta (Facebook & Instagram), Google (Ads Transparency Center + paid search results), TikTok (Ads Library + Creative Center), LinkedIn Ad Library, and X (Twitter — promoted tweets, best-effort) using Apify Actors. Use when user asks about competitor ads, ad library research, winning creatives, ad copy analysis, landing page audits from ads, cross-platform ad audits, brand transparency checks, or any task involving paid ad creatives, advertiser data, or ad targeting from public ad libraries.