Loading...
Loading...
Found 15 Skills
Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, vali
Map user Jobs-to-Be-Done with functional, emotional, and social dimensions plus outcome expectations. Use when reframing product decisions around user motivations rather than features.
Strategic framework for discovering and designing product innovations based on Clayton Christensen's Jobs to Be Done (JTBD) theory from "Competing Against Luck". Use when you need to: (1) understand customers' true motivations, (2) design a new product or feature, (3) conduct customer discovery interviews, (4) analyze competition through the "jobs" lens, (5) diagnose why a product isn't selling or customers are churning, (6) create positioning strategy, (7) build a jobs-oriented organization.
Understand customer motivations through job theory. Use when defining product strategy, conducting user research, identifying competitors, writing user stories, or reframing features around customer progress.
Use when asked to "jobs to be done", "JTBD", "why customers churn", "prep for customer interviews", "hire and fire products", or "find real competitors". Helps discover unmet needs and the context behind purchasing decisions. The Jobs to be Done framework (created by Clayton Christensen and Bob Moesta) explains why customers hire and fire products.
Analyzes customer behavior, needs, pain points, and sentiment through review mining, social listening, buyer persona development, and jobs-to-be-done framework. Use when the user requests customer analysis, voice of customer research, buyer personas, pain point analysis, or wants to understand customer needs and motivations.
Builds features based on Jobs-to-be-Done theory using Bob Moesta's frameworks. Use when designing features, identifying customer jobs, understanding push/pull forces, or uncovering hidden needs beyond stated feature requests.
Use when validating product assumptions before building, discovering unmet user needs, understanding customer problems and workflows, testing concepts or positioning, researching target markets, identifying jobs-to-be-done and hiring triggers, uncovering pain points and workarounds, or when users mention user research, customer interviews, surveys, discovery interviews, validation studies, or voice of customer.
Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona
Talk to customers without leading them using Mom Test rules: discuss their life not your idea, ask about specifics in the past, and talk less. Use when the user mentions "customer interviews", "validate my idea", "users say they want it but don't buy", "leading questions", or "The Mom Test". Covers commitment and advancement, avoiding compliments, and extracting signal from noise. For product-market fit, see jobs-to-be-done. For rapid prototype testing, see design-sprint.
Segment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Provides Jobs-to-be-Done and psychographic research frameworks for brand identity work. Auto-activates during brand positioning, voice development, messaging, and strategy phases. Use when discussing target audience, customer research, JTBD, jobs to be done, four forces, push pull anxiety habit, emotional jobs, social jobs, functional jobs, limbic types, VALS segments, psychographics, or customer motivations.