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Found 5 Skills
Build detailed ideal customer profiles with pain points, objections, buying triggers, and messaging angles. Includes community research to find where ICPs gather online and extract their exact language. Use when researching audiences, creating buyer personas, or developing targeted messaging.
Builds brand identity systems — color palettes, typography, design tokens, logo guidelines, and visual language with usage rules and component specs. Produces `.agents/design/brand-system.md`. Not for writing marketing copy (use content-create) or mapping user flows (use user-flow). For campaign planning, see imc-plan. For audience research, see icp-research.
Generate enriched lead lists using Exa Agent. Finds companies matching an ICP, enriches with signals/news/scores, and outputs CSV. Use when generating leads, building prospect lists, finding companies to sell to, doing outbound research, or ICP-based company discovery. Triggers on "leads", "lead gen", "prospect list", "find companies", "ICP", "outbound list".
Analyze competitive landscape with feature matrices, positioning maps, and strategic gap analysis. Use when asked to analyze competitors, map the competitive landscape, find differentiation, or evaluate alternatives to a product.
Use this skill when conducting, analyzing, or synthesizing customer research. Trigger phrases include: "research our customers," "build a persona," "analyze customer interviews," "mine reviews," "voice of customer," "jobs to be done," "ICP research," "survey our users," "analyze support tickets," "find where our customers hang out," "turn research into messaging."