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Found 5 Skills
When the user wants to write or optimize marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," or "copy formula."
Rewrite "abstract conclusions from the author's perspective" into "specific pain point entrances from the reader's perspective", to avoid articles being too broad and empty, concept-first, and causing readers to swipe away. Suitable for WeChat Official Account articles, long-form articles, AI/platform/cognition/workplace/creator-oriented articles.
Master Gary Halbert's direct response copywriting principles from "The Boron Letters" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch
Use when writing Xiaohongshu post titles, creating headlines for content, improving click-through rates, or optimizing titles for search and discovery
Copywriting and content creation standards for website pages, blog posts, and all written copy. Covers headlines, ledes, readability, niche vocabulary, scannable formatting, and persuasive structure. Cross-cutting skill — apply whenever...