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Found 48 Skills
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
Comprehensive growth strategy expertise combining SEO/SMO/CRO implementation, marketplace and network effects frameworks (Andrew Chen), growth loops methodology (Brian Balfour/Reforge), and Silicon Valley growth thinking. Use when building growth strategy, designing growth loops, improving SEO/SMO/CRO, planning acquisition channels, building network effects, or scaling product-led growth. Growth is not marketing — it's systematic application of product, engineering, and data.
Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and metrics for their product.
E-commerce growth strategy advisor. Diagnoses current business health using unit economics (CAC, LTV, AOV, contribution margin), identifies the highest-impact growth opportunities across 5 levers (traffic, conversion, AOV, retention, expansion), and builds a prioritized 90-day growth roadmap. Uses the Ansoff Matrix adapted for e-commerce to evaluate market penetration, channel expansion, product expansion, and new market entry. Includes multichannel readiness assessment (Amazon, Walmart, TikTok Shop, Etsy, DTC/Shopify/Shopify) and product line expansion analysis. No API key required. Use when: (1) planning next phase of e-commerce growth, (2) deciding whether to expand to new channels or products, (3) diagnosing why growth has stalled, (4) prioritizing what to fix or build next.
Grow an established technical event edition over edition, or decide not to - the demand-headroom read, one discrete lever per edition (venue squeeze, track or day addition, venue step-up, price-led growth), the contract-risk gate on venue moves (deposits, attrition penalties, F&B minimums, long lead times), the pricing posture before scaling, and deliberate non-growth (caps, lotteries, shrinking back down) as a real strategy. Use whenever asked whether a conference or hackathon should grow, how to scale capacity, whether to add a track, a day or a venue, or how to stay small under excess demand. Do NOT use for a first launch - use samber/dev-event-organizer-skills@event-first-edition - or multi-event portfolios - use samber/dev-event-organizer-skills@event-portfolio-strategy.
Shape one organizing team's set of event properties - flagship conference, meetup series, hackathon, podcast or always-on online space - into a portfolio where each one feeds the others. Covers what each property is for, the funnel path between them, cadence collisions against one team and audience, how much brand, audience list, team and sponsors are shared, the allocation posture, and add/kill criteria written before they are needed. Use whenever asked whether to add a second event or format, how a meetup feeds a conference, how to keep momentum between editions, or which property to retire. Do NOT use for growing one event - use samber/dev-event-organizer-skills@event-growth-strategy - or swaps with other organizers' events - use samber/dev-event-organizer-skills@cross-event-promotion.
Launch the first edition of a tech event (conference, hackathon, large meetup) from zero - a minimum viable edition 1, scope discipline against the full vision, the first cross-organization team, the decision-to-doors-open reverse timeline, and a pre-mortem of first-edition-specific risks with written go/no-go dates. Use whenever asked to start a new conference or hackathon, plan a first edition, scope a minimum viable event, form a founding organizer team, or set a launch timeline for an event with no track record. Strategy layer for edition 1 only. Do NOT use to validate demand first - use samber/dev-event-organizer-skills@event-market-fit - or to grow an established event - use samber/dev-event-organizer-skills@event-growth-strategy.
Read whether a technical event's concept, audience and price combination actually meets demand - before launch (community baseline, CFP oversubscription, saturation mapping), mid-sale (checkpoint ladder and pace index against expected sales), and after an edition (attendee return, sponsor renewal, sellout-speed trend) - composed into a go, hold, pivot or stop call. Use whenever asked to validate demand for a conference, hackathon or a meetup-to-conference jump, judge whether ticket sales are on pace, decide whether an event should recur or scale, or diagnose why an edition underperformed. Reads signals only. Do NOT use for launch scoping - use samber/dev-event-organizer-skills@event-first-edition - or growth levers - use samber/dev-event-organizer-skills@event-growth-strategy.
Analyze how to extend and leverage existing assets. Use for growth strategy and resource optimization.
Use this skill when users need to validate if their business can scale, stress-test their model, or assess bottlenecks. Activates for "can this scale," "validate my business model," "what's my bottleneck," or when planning for growth.
Comprehensive marketing audit and analysis skill. Integratively utilize all marketing-related skills. Usage scenarios: (1) Overall marketing audit (2) Pre-launch comprehensive inspection (3) Growth strategy review (4) Competitor analysis (5) Formulation of comprehensive improvement plans. Trigger examples: "Conduct a comprehensive investigation and review of marketing aspects", "Marketing audit", "Pre-launch check", "Develop a growth strategy", "Marketing improvement plan"
Generate a full marketing strategy using ScaleBrick's "TikTok as Search Engine" framework. Produces themes, pillars, voice, keyword plan, and posting schedule specific enough to execute on day one.