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Found 12 Skills
Fast-track GTM value preview for new users. Runs gtm-analytics-audit and gtm-strategy back to back and outputs the top 5 tracking opportunities with business rationale and effort estimates. No implementation, no DOM changes. Just a clear answer to "what should I track and why". Trigger on - "quickstart", "what should I track", "show me tracking opportunities", "quick GTM overview", "I'm new to GTM", "where do I start".
Generates GTM implementation documentation, reporting impact analysis, GA4 report configurations, and stakeholder summaries. Use when users need to "document GTM implementation", "what reports can I build", "create event schema docs", "generate stakeholder summary", "analyze reporting impact", or want to understand business value of tracking data. Creates technical documentation, suggests GA4 explorations, defines remarketing audiences, and translates technical events into business insights.
Standardizes all click-related IDs and CSS classes across website for clean analytics tracking. Use when users want to "standardize analytics classes", "clean up tracking IDs", "prepare DOM for GTM", "fix analytics naming", or "make tracking consistent". Scans entire codebase (HTML/JSX/TSX/Vue) and applies consistent naming convention - IDs as "cta_{location}_{action}" and classes as "js-track js-{category} js-{action} js-{location}". Acts as senior frontend engineer ensuring scalable GA4/GTM implementation.
Comprehensive GTM tracking testing and validation including automated Playwright headless testing, browser console testing, GTM Preview mode validation, and GA4 DebugView verification. Use when users need to "test GTM tracking", "validate dataLayer events", "debug GTM", "check if tracking works", "automated tracking tests", "run tracking tests without opening browser", or troubleshoot tracking issues. Prioritises automated testing over manual when possible.
Implements complete GTM tracking including dataLayer events in code and GTM configuration via API. Use when users need to "implement GTM tracking", "add dataLayer events", "create GTM variables and tags", "set up CTA tracking", "implement event tracking", or want to execute a tracking plan. Handles both code implementation (dataLayer.push) and GTM container configuration (variables/triggers/tags) automatically via API. Supports incremental updates and framework-specific patterns (React, Next.js, Vue, etc.).
Comprehensive analytics audit of website codebase to identify trackable elements and assess analytics readiness. Use when users want to "audit my analytics", "scan for trackable elements", "find what I can track", "analyze my website for tracking opportunities", or before implementing GTM tracking. Scans HTML/JSX/TSX/Vue for all clickable elements (buttons, links, forms, etc.), identifies existing tracking code, evaluates DOM structure for analytics, and provides recommendations. Acts as senior frontend engineer with GA4 expertise.
Plain-language fix guide for failing GTM tests. Use when tests have failed and the developer needs step-by-step instructions to fix each issue. Reads gtm-test-results.json and writes a fix guide in plain English - no GTM expertise required to follow. No API calls. Trigger on - "fix guide", "how do I fix failing tests", "tests failing", "gtm test failures", "fix my tracking", "what broke".
Pipeline status check for GTM projects. Use when returning to a project mid-implementation, when unsure what step comes next, or to get a quick overview of what has been completed. Reads all GTM output files and shows which skills have run, current implementation coverage, and the recommended next step. No API calls, instant. Trigger on - "what step am I on", "gtm status", "where did I leave off", "what's been done", "check progress", "pipeline status".
Compares current live GTM container against last known state from gtm-implementation-log.json. Shows what tags, triggers, and variables have been added, deleted, or modified since the last skill run. Read-only, no changes made. Prevents accidentally overwriting manual GTM changes. Trigger on - "what changed in GTM", "gtm diff", "check for manual changes", "gtm drift", "what's different in my container", "has anything changed".
Strategic GTM tracking planning with product manager expertise. Use when users need to plan tracking strategy, define what metrics to measure, understand business impact of tracking, create tracking specifications, or need guidance on "what should I track?" questions. Asks discovery questions about business goals, maps objectives to events, defines event taxonomy, and creates structured tracking plans. Trigger on - "plan GTM tracking", "what should I track", "create tracking plan", "define measurement strategy", "GTM strategy".
Automates Google Tag Manager API setup including googleapis installation, OAuth credential creation, token management, and prerequisites validation. Use when users need to "set up GTM API", "configure GTM API access", "get GTM OAuth credentials", "install googleapis", or encounter authentication errors. Handles complete technical setup from dependency installation through API connection verification.
Comprehensive Google Tag Manager guide covering container setup, tags, triggers, variables, data layer, debugging, custom templates, and API automation. Use when working with GTM implementation, configuration, optimisation, troubleshooting, or any GTM-related tasks.