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Found 37 Skills
Query Google Analytics 4 (GA4) data via the Analytics Data API. Use when you need to pull website analytics like top pages, traffic sources, user counts, sessions, conversions, or any GA4 metrics/dimensions. Supports custom date ranges and filtering.
MCP server for Google Ads, Meta Ads & GA4 — 250+ tools for campaign management, analytics & optimization across all platforms
Google Analytics 4, Search Console, and Indexing API toolkit. Analyze website traffic, page performance, user demographics, real-time visitors, search queries, and SEO metrics. Use when the user asks to: check site traffic, analyze page views, see traffic sources, view user demographics, get real-time visitor data, check search console queries, analyze SEO performance, request URL re-indexing, inspect index status, compare date ranges, check bounce rates, view conversion data, or get e-commerce revenue. Requires a Google Cloud service account with GA4 and Search Console access.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-testing.
When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic."
Design, audit, and improve analytics tracking systems that produce reliable, decision-ready data. Use when the user wants to set up, fix, or evaluate analytics tracking (GA4, GTM, product analytics, events, conversions, UTMs). This skill focuses on measurement strategy, signal quality, and validation— not just firing events.
Generates GTM implementation documentation, reporting impact analysis, GA4 report configurations, and stakeholder summaries. Use when users need to "document GTM implementation", "what reports can I build", "create event schema docs", "generate stakeholder summary", "analyze reporting impact", or want to understand business value of tracking data. Creates technical documentation, suggests GA4 explorations, defines remarketing audiences, and translates technical events into business insights.
Standardizes all click-related IDs and CSS classes across website for clean analytics tracking. Use when users want to "standardize analytics classes", "clean up tracking IDs", "prepare DOM for GTM", "fix analytics naming", or "make tracking consistent". Scans entire codebase (HTML/JSX/TSX/Vue) and applies consistent naming convention - IDs as "cta_{location}_{action}" and classes as "js-track js-{category} js-{action} js-{location}". Acts as senior frontend engineer ensuring scalable GA4/GTM implementation.
Comprehensive GTM tracking testing and validation including automated Playwright headless testing, browser console testing, GTM Preview mode validation, and GA4 DebugView verification. Use when users need to "test GTM tracking", "validate dataLayer events", "debug GTM", "check if tracking works", "automated tracking tests", "run tracking tests without opening browser", or troubleshoot tracking issues. Prioritises automated testing over manual when possible.
Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", "google api setup", "real CWV data", "impressions", "clicks", "CTR", "position data", "LCP", "INP", "CLS", "FCP", "TTFB", or "Lighthouse scores".
Comprehensive Google Analytics 4 guide covering property setup, events, custom events, recommended events, custom dimensions, user tracking, audiences, reporting, BigQuery integration, gtag.js implementation, GTM integration, Measurement Protocol, DebugView, privacy compliance, and data management. Use when working with GA4 implementation, tracking, analysis, or any GA4-related tasks.