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Found 11 Skills
Expert growth marketing covering experimentation, funnel optimization, acquisition channels, retention strategies, and viral growth.
Design, weight, and tune a lead scoring model for your sales funnel. Use when building a lead scoring system, defining MQL/SQL criteria, assigning point values to lead attributes, setting up scoring in your CRM or MAP, tuning conversion thresholds, or deciding which signals should trigger sales follow-up. Do NOT use for reading existing buying signals (use /sales-intent), building prospect lists (use /sales-prospect-list), or marketing-to-sales handoff process design (use /revops).
Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller. Use when writing website copy, crafting brand messaging, creating marketing materials, building sales funnels, or designing email campaigns. The SB7 Framework positions the customer as the hero and the brand as the guide across 7 story elements. Triggers include 'how should we write our website', 'our messaging is confusing', 'customers don't understand what we do', 'how do I write a tagline', 'what should our homepage say', 'nobody reads our emails', 'how do I create a lead generator', 'our marketing isn't working but our product is good'. NOT for growth channel selection (use Traction), not for product positioning against competitors (use Obviously Awesome), not for pricing (use Monetizing Innovation).
Ultimate growth skill: playbooks, viral loops, acquisition, funnel, retention, competitor intel, personas, content/SEO, growth ideas, product-led growth (PLG), growth audits, and launch execution via MCPs. Use when the user wants growth playbooks, viral/referral, channels, funnel optimization, retention, PLG, product-led, time-to-value, PQL, signup/onboarding/paywall optimization, free-to-paid conversion, expansion revenue, competitor analysis, personas, content/SEO, growth ideas, growth audit, or launch execution (email, ads, analytics, payments, social) with Resend, Meta/Google Ads, PostHog, Stripe, or Twitter MCPs.
When the user wants to improve conversion rates, run A/B tests, optimize funnels, or reduce friction. Also use when the user mentions "CRO," "conversion rate optimization," "A/B test," "split test," "funnel optimization," "checkout optimization," "form optimization," or "conversion funnel."
A reference library of 45+ visual ad formats for Meta and paid social, each with a definition, funnel stage guidance, and medium (video/static/both). Use this whenever choosing how an ad should look and feel, building out a creative concept, writing a creative brief, or deciding which format best serves a messaging angle and awareness stage. Trigger when the user asks "what format should this be," "how should we execute this," "give me concept ideas," or any time a creative concept needs a production structure. Always pair with creative-mechanics to fully flesh out the concept — format defines the vessel, mechanic defines the cognitive move inside it. Either can come first; they work in both directions.
Applicable when you need to systematically acquire new followers or customers through organic and paid channels, optimize conversion funnels, and achieve sustainable growth scaling
Эксперт по growth-маркетингу. Используй для growth hacking, A/B тестов, воронок, viral loops и экспериментов роста.
A/B testing infrastructure, feature flags (LaunchDarkly, Unleash), experimentation platforms, PLG patterns, and funnel optimization. Use when building experimentation systems, implementing feature toggles, or optimizing conversion funnels.
Optimize signup and registration conversion funnels. Use when asked to improve signup rates, reduce form abandonment, audit registration flows, or optimize conversion funnels. Trigger phrases: "signup optimization", "registration flow", "form conversion", "signup CRO", "reduce abandonment", "signup funnel", "form optimization", "conversion rate optimization", "registration page".
Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization.