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Found 33 Skills
Analyze user conversion funnels, calculate step-by-step conversion rates, create interactive visualizations, and identify optimization opportunities. Use when working with multi-step user journey data, conversion analysis, or when user mentions funnels, conversion rates, or user flow analysis.
Conversion funnel analysis with drop-off investigation. Use when analyzing multi-step processes, identifying conversion bottlenecks, A/B testing funnel performance, or optimizing user journeys.
Analyzes a multi-step conversion funnel to find where visitors drop off and which steps have the worst leakage. Use this skill when someone describes a journey and asks about conversion rates, drop-off, fallout, or step completion. Trigger for "analyze our checkout funnel," "where are visitors dropping off," "what's our add-to-cart to purchase conversion rate," "funnel analysis," "show me fallout between steps," or "which step loses the most visitors."
Audit a landing page, sales page or checkout page for conversion leaks and return a fix list ordered by expected revenue impact. Use when asked to review, critique or improve a landing page, sales page, opt-in page, product page or checkout flow, when conversion rate is low, when paid traffic is not converting, or when someone asks "why isn't this page converting" or wants a CRO / landing page review.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," or "new user experience." For signup/registration optimization, see signup-flow-cro. For ongoing email sequences, see email-sequence.
Given a change_brief YAML (output from diff-intake), generates an exhaustive list of candidate analytics events to instrument. Takes the perspective of an engineer with a PM mindset — surfaces everything worth considering so a PM can decide what actually matters. Use this as step 2 of the analytics instrumentation workflow, immediately after diff-intake produces a change_brief. Trigger whenever a user has a change_brief YAML and wants to know what analytics events to add, or asks "what should I track for this PR", "what events should I instrument", "generate event candidates", or any request to surface analytics coverage gaps for a code change.
Trace where deals and revenue silently exit one specific funnel and size the loss in recoverable (never gross) dollars - untracked steps, unworked leads, manual handoffs, mid-funnel stalls, paper-process drops, billing and renewal misses - separating real leaks from healthy disqualification and data-capture gaps. Use whenever the user mentions revenue leakage, funnel drop-off, a leaky funnel, deals disappearing, unworked leads, handoff gaps, "where are we losing deals", or "why did pipeline vanish" - even if they never say "leakage". Covers B2B sales-led and B2C/self-serve/PLG, one funnel instance at a time. Takes stage definitions as given - to audit those, use mbfinotti/revops-skills@pipeline-stage-definition-audit instead.
Vendor-neutral skill to analyze onboarding funnel dropoff and propose prioritized interventions.
Defines and tracks UX success through metrics, measurement frameworks, and experimentation. Part of the Intent design strategy system. Connects design decisions to observable evidence — did the thing we built actually help? Guards against measurement becoming manipulation. Trigger when: defining success metrics, designing A/B tests, building measurement frameworks, analyzing funnels, reviewing metric dashboards, questioning whether the right things are being measured, or when someone says "how do we know if this worked," "what should we measure," "let's run a test," or "the numbers look good but something feels off." Also trigger for ethical measurement reviews and counter-metric definition.
When the user wants to set up product analytics -- including event taxonomy, tracking plans, funnel analysis, or tool selection (Mixpanel, Amplitude, PostHog). Also use when the user says "event tracking," "analytics setup," "tracking plan," "analytics implementation," or "user identification." For PLG metrics, see plg-metrics. For experimentation, see growth-experimentation.
Conversion rate optimization (CRO) specialist covering landing pages, signup flows, onboarding, forms, popups, and in-app paywalls. Use when the user wants to improve conversion rates, optimize a page or flow, reduce form abandonment, improve signup completion, increase free-to-paid conversion, optimize popups, or fix a paywall screen. Also triggers for 'CRO', 'conversion rate', 'landing page optimization', 'signup optimization', 'user activation', 'upgrade screen', 'exit popup', 'form optimization', 'A/B test ideas', or any page or flow that isn't converting well enough.
Expert in business intelligence, SQL, data visualization, and translating data into actionable business insights.