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Found 6 Skills
Builds a developer-event sponsorship plan - which conferences, meetups and hackathons to sponsor, at which tier, with which on-site activation, and how to prove the money worked. Use whenever a DevRel lead, developer marketer or founder mentions sponsoring a conference, booth cost, a sponsorship tier or package negotiation, splitting an event budget across events, hackathon sponsorship, or event ROI - even if they only ask "is this booth worth it". Do NOT use for organizing your own event (samber/developer-relations-skills@developer-meetup-program), getting a talk accepted (samber/developer-relations-skills@conference-cfp-submission), or sponsoring open-source projects.
Splits a developer relations budget across pillars - events, content, community, tooling, education, OSS sponsorship - into line items that each carry a cash cost, an hours cost, a pre-set return threshold, a review date and a reallocation rule, plus a ranked cut list. Use whenever someone asks how to plan or split a devrel budget, how much to spend on events versus content versus community, whether a line item is worth its money, how to defend a devrel budget at review, or what to cut first when the budget shrinks - even if they only say "we spend too much on conferences". Not the metrics framework (samber/developer-relations-skills@devrel-metrics) or one event's ROI (samber/developer-relations-skills@developer-event-sponsorship).
Build the sponsorship rate card for a technical event - the revenue target taken from the budget, an inventory of sellable surfaces, cost-recovery, market-comp and value-based price setting, a 2-4 tier ladder with anchoring and a sane top-to-floor ratio, add-on and exclusivity premiums, in-kind valuation, and the discount and negotiation policy written before the first sponsor call. Use whenever the user mentions sponsorship tier prices, a sponsor rate card, sponsor package pricing, or choosing between a published ladder, quote-gated pricing and no ladder at all - even if they never say "pricing". Do NOT use for attendee ticket prices - use samber/dev-event-organizer-skills@event-ticket-pricing; the deck is samber/dev-event-organizer-skills@event-sponsor-prospectus.
Assemble a technical event's sponsorship prospectus - the published document packaging an existing sponsor value proposition and rate card into a credibility-before-price section anatomy, a checkmark tier table with real disclosed caps, named per-tier perks and add-on packages, an audience-demographics evidence section, and a distribution format (web page or PDF kit) refreshed every edition. Use whenever the user mentions a sponsor deck, a sponsorship kit, a sponsor packages document, a prospectus, or a sponsor page for a conference, meetup or hackathon - even if they never say "prospectus". Never prints guarantees, invented scarcity, or lead-list benefits the event cannot deliver. Do NOT use to set prices - use samber/dev-event-organizer-skills@event-sponsor-pricing instead.
Run the sponsor sales motion for a technical event, from target list to signed yes - target list building and scoring, outreach timed against sponsor fiscal-year budget lock-in, first-touch channel choice (warm intro, referral ask, cold email under sponsor-specific etiquette), the exploratory call, capped follow-up cadences, objection handling, pipeline tracking, and renewal versus net-new as distinct motions. Use whenever the user mentions finding sponsors, a sponsor outreach email, pitching a sponsorship, a sponsor objection, or chasing renewals - even if they never say "outreach". Do NOT use for the rate card - use samber/dev-event-organizer-skills@event-sponsor-pricing; post-sale delivery is samber/dev-event-organizer-skills@event-sponsor-fulfillment.
Articulate what sponsors of a technical event genuinely get and why each sponsor segment buys - brand exposure, product feedback, recruiting, community goodwill, and (vendor-run events only) pipeline - one segment at a time through a six-part jobs-to-be-done template, bounded by what the event type can honestly promise and backed by proof points a diligent sponsor will check. Use whenever the user mentions why a company should sponsor an event, sponsor benefits or motivations, or building the value story before a prospectus or rate card exists - even if they never say "value proposition". Sponsorship never buys talks, judging results, or roadmap influence. Do NOT use to package or price it - use samber/dev-event-organizer-skills@event-sponsor-prospectus instead.