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Write and sequence the cold invitation to a speaker a shortlist already picked - the message, not the search. Covers what a first invitation must disclose up front (event basics, honest budget and travel terms, the answer deadline, how you found them), personalization built from the shortlist's own "why", ranked first-touch channels, follow-up cadences that add a new angle instead of bumping, and the fee conversation where speakers have no rate card. Use whenever the user mentions writing a speaker invitation, pitching a keynote candidate, following up on an unanswered invitation, or a speaker who asks for a fee - even if they never say "outreach". Do NOT use to find or qualify candidates - use samber/dev-event-organizer-skills@event-speaker-sourcing instead.