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Found 8 Skills
Build the attendee-acquisition plan for a technical event - audience segments mapped to channels, the campaign-calendar spine (a ticketed event's percent-of-ticket-sales ladder or a free event's percent-of-attendance-goal curve), campaign moments pinned to pricing and program dates fixed elsewhere, budget allocated across the channel mix, funnel targets per phase, and each channel routed to the sibling that executes it. Use whenever asked to plan how to fill an event, run a ticket-sales or registration campaign, choose promotion channels, split promotion budget, or set registration targets by date. Do NOT use for the email copy itself - use samber/dev-event-organizer-skills@event-attendee-email-sequences - or ticket prices - use samber/dev-event-organizer-skills@event-ticket-pricing.
Run a technical event's own social presence inside the weight, phase and dates the marketing plan already fixed - platform selection, the campaign versus community hashtag, posts mapped onto campaign phases (announcement, CFP, speaker reveal, final push, live), speaker and sponsor amplification asks, and day-of coverage. Use whenever the user mentions event social media, a conference or hackathon content calendar, speaker-announcement posts, which platforms an event should post on, an event hashtag, or briefing a volunteer on live posting - even if they never say "social media". Do NOT use for channel weight and budget - use samber/dev-event-organizer-skills@event-marketing-plan; mining talk recordings afterwards is samber/dev-event-organizer-skills@event-content-repurposing.
When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.
This skill should be used when the user asks to "create an event registration funnel", "build an event landing page", "workshop registration", "conference signup page", or mentions event registration, workshop signups, or conference landing pages. Creates event registration funnels that maximize signups and attendance.
Expert event marketing guidance for conferences, webinars, and field programs. Use when planning event strategy, creating booth presence, running webinars, producing virtual events, writing event promotion copy, preparing speakers, designing follow-up sequences, or measuring event ROI. Use for conference sponsorships, trade shows, user conferences, meetups, field marketing, and hybrid events.
Run the sponsor sales motion for a technical event, from target list to signed yes - target list building and scoring, outreach timed against sponsor fiscal-year budget lock-in, first-touch channel choice (warm intro, referral ask, cold email under sponsor-specific etiquette), the exploratory call, capped follow-up cadences, objection handling, pipeline tracking, and renewal versus net-new as distinct motions. Use whenever the user mentions finding sponsors, a sponsor outreach email, pitching a sponsorship, a sponsor objection, or chasing renewals - even if they never say "outreach". Do NOT use for the rate card - use samber/dev-event-organizer-skills@event-sponsor-pricing; post-sale delivery is samber/dev-event-organizer-skills@event-sponsor-fulfillment.
Assemble a technical event's sponsorship prospectus - the published document packaging an existing sponsor value proposition and rate card into a credibility-before-price section anatomy, a checkmark tier table with real disclosed caps, named per-tier perks and add-on packages, an audience-demographics evidence section, and a distribution format (web page or PDF kit) refreshed every edition. Use whenever the user mentions a sponsor deck, a sponsorship kit, a sponsor packages document, a prospectus, or a sponsor page for a conference, meetup or hackathon - even if they never say "prospectus". Never prints guarantees, invented scarcity, or lead-list benefits the event cannot deliver. Do NOT use to set prices - use samber/dev-event-organizer-skills@event-sponsor-pricing instead.
Plan existing-platform, trade show, offline event, speaking, and community-building traction experiments from Traction. Use when testing platform distribution, conferences, meetups, talks, forums, local events, or community-led startup growth.