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Found 3 Skills
Generates the full-scope digital marketing strategy — the boardroom-level document covering all digital channels, not social media alone. Applies the POEM model and RACE framework as structural backbones, with budget allocation rationale and a 12-month implementation roadmap. Invoke when a client needs a comprehensive digital marketing strategy that integrates social media, email, SEO content, influencer, and paid channels into a single coherent plan.
SOSTAC marketing plan builder — guides users through the complete 6-phase planning framework (Situation, Objectives, Strategy, Tactics, Action, Control) with deep guided interviews using industry-standard frameworks. Use when creating a marketing plan, starting marketing for a new brand, or when the marketing-agency coordinator routes here. Also use when the user mentions SOSTAC, marketing plan, situation analysis, marketing objectives, marketing strategy, or wants to plan before implementing any marketing activities. Begins with automated brand and competitor research using web browsing before the interview starts.
Develops digital marketing strategies for clients whose target audience spans multiple generational cohorts — calibrating content format, platform choice, trust signals, and tone to the distinct digital behaviours of Generation Z, Millennials, Generation X, and Baby Boomers. Invoke when a client's audience includes customers aged 18–65+ and current messaging is failing to resonate with one or more generational segments, or when launching a product or service that must appeal across multiple age groups simultaneously.