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Found 6 Skills
Designs a company's developer relations program from the top - the business driver that funds it, the two goals it is allowed to serve, the pillar mix (advocacy, marketing, enablement, community) for its stage, audience priority, build-vs-buy per bet, staffing sequence, and a written refused list. Use whenever someone asks whether to start doing DevRel, what a new devrel program should do first, why devrel work is busy but not landing, how to justify the program to an exec, which pillar deserves the next investment, who to hire next, or whether to outsource content, events or community - even if they never say "strategy". Not the first-90-days plan - use samber/developer-relations-skills@developer-relations-kickoff. Not metrics, org chart or budget math.
Designs an employer-brand strategy for attracting software engineers - the engineering EVP, the channel plan (engineering blog, OSS presence, referrals, conference talks, compensation-transparency artifacts), a verification-surface audit (employer-review sites, compensation databases, anonymous forums), and the measurement baseline. Use whenever someone raises "engineering employer brand", "why can't we attract engineers", "developer hiring content strategy", "should we publish salary bands", "tech recruiting brand", or engineering offer-acceptance dropping - even if they frame it as a recruiting problem. Covers early-stage through big-company stages, junior through staff-level targeting. Not DevRel program strategy - use samber/developer-relations-skills@devrel-strategy.
Decides whether and how to invest in structured developer education, such as learning paths, a developer academy, hands-on labs, badges or a full certification program - instead of more ad-hoc content, then designs its operating model, staffing, refresh cadence, measurement and kill rules. Use whenever someone mentions a developer academy, certification, a developer curriculum, training for developers, learning paths, skill badges or credentials, "should we certify our users", partner or SI enablement training, or scaling developer onboarding beyond docs - even if they only say "we need more training content". Covers B2B, partner and bottom-up motions. Never writes the courses themselves. Use samber/developer-relations-skills@developer-tutorial for a lesson.
Complete developer marketing playbook covering DevRel programs, documentation as marketing, API developer experience, community building, and hackathon strategy. For dev-tool founders who need to reach engineers. Follow @WeiYipei on X.
Expert in building and nurturing developer communities - DevRel strategy, developer experience, technical content, documentation communities, and turning developers into advocates. Covers OSS community building, API ecosystems, and developer-first go-to-market. Use when "developer community, devrel, developer relations, developer experience, open source community, api community, documentation community, developer advocacy, " mentioned.
When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases include "developer persona," "target developers," "who are our developers," "developer profile," "ICP," or "ideal customer profile."