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Invoke this when users react disproportionately intensely to losing (or about to lose) something, or feel an urgent need to "break even" and fail to cut losses after a loss. Typical trigger signals: sunk cost trap, gambler's doubling down, irrational bidding in auctions, inability to abandon failed projects with heavy resource investment. Not applicable to general investment valuation (use value-assessment) or herd behavior (use misjudgment-checklist).