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Found 11 Skills
Perform RFM (Recency, Frequency, Monetary) customer segmentation analysis on e-commerce data. Use when you need to analyze customer value, identify VIP customers, or create marketing segments. Automatically cleans data, calculates RFM metrics, applies K-means clustering, and generates visualization reports with Chinese language support.
Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Systematically discover and define your Ideal Customer Profile with firmographic criteria, buyer personas, scoring matrices, anti-ICP signals, and validation methodology.
Write, debug, and explain ShopifyQL queries and Shopify Segment Query Language expressions. Use this skill whenever the user wants to query Shopify analytics data, build customer segments, write ShopifyQL for reports, explore sales/orders/products data via the Shopify Admin API, debug a ShopifyQL error, understand available tables/dimensions/metrics, or translate a business question into a Shopify query. Also triggers for: "ShopifyQL", "Shopify analytics query", "customer segment filter", "Shopify segment", "SHOW FROM sales", "GROUP BY in Shopify", "Shopify report query", or any mention of ShopifyQL tables like `sales`, `sessions`, `orders`.
Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns.
Build a go-to-market (GTM) strategy for launching a product or entering a new market. Use when planning how to reach customers, position your product, choose channels, set pricing, and execute launch. Covers market entry strategy, customer segmentation, positioning, channel strategy, and GTM execution plan. Trigger on "go-to-market", "GTM strategy", "market entry", "launch strategy", "how to reach customers", "GTM plan".
Use to link segments and insights to GTM plays, owners, and measurement plans.
Use to design and document customer segments with clear criteria, metrics, and governance.
Position a product using April Dunford's Obviously Awesome framework. Use when asked to define positioning, articulate differentiation, write a value proposition, or figure out how to position a product in the market. Follows the five-step competitive alternatives approach.
Identifies which user segment to focus on first using pain severity, willingness to pay, reachability, and strategic alignment. Use when choosing your initial target audience or re-evaluating segment focus.