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Found 5 Skills
Designs and manage customer loyalty programs — points, tiers, rewards, referrals, VIP programs, retention mechanics. Covers strategy, structure, and implementation across Brevo Loyalty, Smile.io, LoyaltyLion, Yotpo, Stamp.me, and custom-built programs. Use when designing a loyalty program, choosing loyalty software, setting up points/tiers/rewards, optimizing member engagement, or measuring program ROI. Do NOT use for affiliate/referral programs with commission payouts (use /sales-affiliate-program), email marketing to loyalty members (use /sales-email-marketing), or checkout optimization (use /sales-checkout). For Brevo-specific help, use /sales-brevo.
LoyaltyLion platform help — points, tiers, rewards, referrals, custom loyalty pages, receipt upload (omnichannel), AI recommendations, analytics, Klaviyo Events integration, Admin API, Headless API. Use when LoyaltyLion points not accruing correctly, tiers not promoting members, custom loyalty page not displaying, Klaviyo flows not triggering from LoyaltyLion events, API returning errors, or rewards not redeeming at checkout. Do NOT use for cross-platform loyalty strategy (use /sales-loyalty), cross-platform email marketing (use /sales-email-marketing), or connecting tools generally (use /sales-integration).
Map and analyze customer experience touchpoints. Use for improving satisfaction, loyalty, and customer journey optimization.
Use when handling customer inquiries, complaints, after-sales issues, or needing to build customer loyalty through exceptional service experiences
Maps the desire behind why customers pay and commits to the one or two kinds worth owning, without touching the price number. Three desires, by value: Love (advocates who want you to charge more), Utility (rational ROI buyers), Coercion (trapped against their will). Three phases: (1) map what's TRUE TODAY — walk the full Love/Utility palette WITH the user, marking have/partial/none, and run the fragility test 'who leaves the moment a good alternative appears?' exposing Coercion posing as loyalty; (2) what you'd do DIFFERENTLY — which to own, deepen, or build, which Coercion to drop, framed by value created not cost saved; (3) validate each change and commit to one or two of each. A facilitator, not an oracle: it surfaces the whole menu and draws answers from the user. Load when the user asks why customers pay, what makes them advocate, or whether retention is real or coerced. Do NOT load to set or raise the price, pick a pricing strategy (More/Less), define the ideal customer, or rewrite marketing copy.