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Found 37 Skills
Normalize messy creator campaign metrics from multiple sources into a single clean table with standardized field names ready to merge into your master tracker. This skill should be used when cleaning up influencer metrics, standardizing campaign data from multiple platforms, normalizing creator performance numbers, merging metrics from Instagram and TikTok and YouTube into one sheet, formatting messy analytics exports, preparing campaign data for a master spreadsheet, converting raw platform stats into a consistent format, combining metrics from different reporting tools, deduplicating creator data from multiple sources, fixing inconsistent column names across exports, or cleaning up a metrics dump before reporting. For calculating engagement rates, see engagement-rate-calculator-benchmarker. For full campaign reports, see campaign-roi-calculator. For parsing a single Story screenshot, see story-metrics-screenshot-parser.
Build a brand context file that all other creator marketing skills read before starting. This skill should be used when setting up brand context, starting a new brand, onboarding a brand, creating brand context, initializing brand profile, running brand setup, building a brand profile, capturing brand information, filling out brand details, or when any other skill cannot find .claude/brand-context.md. For campaign-specific briefs, see campaign-brief-generator. For creator-specific outreach, see outreach-writer. Run this first before using any other creator marketing skill.
Analyze an influencer's recent content and return a brand safety report flagging political controversy, offensive language, sensitive topics, or past scandal indicators. This skill should be used when screening a creator for brand safety, vetting influencer content for risks, checking if a creator is brand-safe, auditing an influencer's content history for red flags, running a brand safety check on a creator, evaluating creator risk before a partnership, flagging controversial creator content, reviewing an influencer for offensive language or sensitive topics, or doing a pre-campaign safety review. For holistic creator evaluation including performance metrics, see creator-vetting-scorecard. For writing campaign briefs with content guidelines and safety clauses, see campaign-brief-generator.
Takes raw campaign tracking data and generates a clean weekly status summary formatted for Slack, email, or a leadership meeting. This skill should be used when building a weekly campaign status update from spreadsheet data, generating a Slack-ready campaign summary, formatting campaign progress for a leadership meeting, turning a messy tracker into a status digest, creating a weekly roundup of creator campaign performance, summarizing campaign health across creators and platforms, preparing a Monday morning status post for your team channel, writing a campaign progress email for stakeholders, or condensing raw metrics into a scannable digest. For full ROI analysis, see campaign-roi-calculator-narrative-builder. For normalizing raw metrics first, see metrics-normalization-formatter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Build a complete KPI framework for a creator marketing campaign from a business objective. This skill should be used when setting KPIs for an influencer campaign, building a measurement plan before campaign launch, mapping business objectives to creator marketing metrics, defining primary and secondary KPIs for a creator program, creating a metrics framework for an awareness or conversion campaign, setting measurement benchmarks by creator tier, building a KPI dashboard structure for influencer reporting, or defining success criteria before activating creators. For calculating ROI after a campaign ends, see campaign-roi-calculator. For setting numeric benchmark targets, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Generate correctly formatted UTM parameters and full tracking URLs for creator marketing campaigns. This skill should be used when building UTM links for influencers, creating tracking URLs for a creator campaign, generating UTM strings for multiple creators, setting up campaign tracking links, formatting UTM parameters for influencer partnerships, building attribution links for creator posts, creating unique tracking URLs per creator, batch generating UTM links for a roster of creators, or setting up link tracking before a campaign launch. For measuring campaign results after launch, see campaign-roi-calculator. For normalizing metrics from multiple sources, see metrics-normalization-formatter.
Calculate engagement rates for creator posts and benchmark them against platform and tier averages. This skill should be used when calculating an influencer's engagement rate, benchmarking creator engagement against industry averages, evaluating whether a creator's engagement is above or below average for their tier, comparing engagement rates across platforms, checking if engagement rates suggest fake followers, auditing a creator's engagement quality before a partnership, analyzing engagement by content type (reels, stories, feed posts, TikTok videos), or assessing engagement trends across a creator's recent posts. For estimating fair market rates based on engagement, see creator-rate-estimator. For full creator vetting beyond engagement, see creator-vetting-scorecard. For scoring niche fit, see niche-fit-scorer.
Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.
Generate 5-10 tailored content concepts for a creator partnership that feel native to the creator's style rather than brand-dictated. This skill should be used when brainstorming content ideas for a creator campaign, generating influencer content concepts, ideating creator deliverables, coming up with content angles for an influencer partnership, developing video concepts for TikTok or Reels or YouTube Shorts, creating content hooks for a creator collab, building a concept menu for a creator brief, generating native-feeling content ideas for a sponsored post, or planning what a creator should actually make. For writing the full content brief after selecting concepts, see content-brief-builder. For building the campaign brief that precedes content planning, see campaign-brief-generator. For adapting a single concept across platforms, see multi-platform-format-adapter.
Analyze an influencer's audience demographics to determine whether their followers match your target customer, with a clear pass/fail verdict. This skill should be used when evaluating audience fit, checking influencer demographics, analyzing audience data, reviewing an audience breakdown, assessing demographic alignment, vetting an influencer's audience, determining if a creator's followers match your target demo, reviewing a platform export or stats screenshot, pasting influencer stats, grading audience quality, deciding whether an influencer's audience is a good fit, checking if this creator is worth it, running an audience report, comparing creator audiences, or evaluating audience overlap with target demo. For overall creator vetting beyond demographics, see creator-vetting-scorecard. For finding new creators, see creator-discovery.
Adapt a single master creator brief into platform-specific versions for TikTok, Instagram Reels, and YouTube Shorts with correct specs, safe zones, and platform-native guidance. This skill should be used when converting a brief for multiple platforms, adapting a campaign brief from TikTok to Reels, creating platform-specific content briefs from a master brief, adjusting video specs for different short-form platforms, building TikTok and Reels and Shorts versions of one brief, formatting creator deliverables by platform, splitting a campaign brief into platform versions, or generating platform-adapted briefs for a multi-platform creator campaign. For writing the master brief itself, see content-brief-builder. For generating content concepts before briefing, see creator-content-concept-generator. For checking submitted content against a brief, see content-to-brief-compliance-checker.
Generate a complete, ready-to-send creator campaign brief from a few inputs — product, platforms, deliverables, messaging, and audience. This skill should be used when writing a campaign brief, building an influencer brief, drafting a creator brief, generating a partnership brief, creating a brief for a product launch, putting together a campaign brief for a new launch, starting a new creator campaign, planning deliverables and content direction, or preparing any document that goes out to creators — even if the user does not call it a "brief." If the user needs brand context first, see brand-context. If the user needs content concepts after the brief, see creator-content-concept-generator. If the user needs outreach messages, see creator-outreach-sequence-generator. If the user needs to check content against the brief, see content-to-brief-compliance-checker.