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Found 31 Skills
Takes raw campaign tracking data and generates a clean weekly status summary formatted for Slack, email, or a leadership meeting. This skill should be used when building a weekly campaign status update from spreadsheet data, generating a Slack-ready campaign summary, formatting campaign progress for a leadership meeting, turning a messy tracker into a status digest, creating a weekly roundup of creator campaign performance, summarizing campaign health across creators and platforms, preparing a Monday morning status post for your team channel, writing a campaign progress email for stakeholders, or condensing raw metrics into a scannable digest. For full ROI analysis, see campaign-roi-calculator-narrative-builder. For normalizing raw metrics first, see metrics-normalization-formatter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Analyze an influencer's recent content and return a brand safety report flagging political controversy, offensive language, sensitive topics, or past scandal indicators. This skill should be used when screening a creator for brand safety, vetting influencer content for risks, checking if a creator is brand-safe, auditing an influencer's content history for red flags, running a brand safety check on a creator, evaluating creator risk before a partnership, flagging controversial creator content, reviewing an influencer for offensive language or sensitive topics, or doing a pre-campaign safety review. For holistic creator evaluation including performance metrics, see creator-vetting-scorecard. For writing campaign briefs with content guidelines and safety clauses, see campaign-brief-generator.
Build a complete KPI framework for a creator marketing campaign from a business objective. This skill should be used when setting KPIs for an influencer campaign, building a measurement plan before campaign launch, mapping business objectives to creator marketing metrics, defining primary and secondary KPIs for a creator program, creating a metrics framework for an awareness or conversion campaign, setting measurement benchmarks by creator tier, building a KPI dashboard structure for influencer reporting, or defining success criteria before activating creators. For calculating ROI after a campaign ends, see campaign-roi-calculator. For setting numeric benchmark targets, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker.
Generate correctly formatted UTM parameters and full tracking URLs for creator marketing campaigns. This skill should be used when building UTM links for influencers, creating tracking URLs for a creator campaign, generating UTM strings for multiple creators, setting up campaign tracking links, formatting UTM parameters for influencer partnerships, building attribution links for creator posts, creating unique tracking URLs per creator, batch generating UTM links for a roster of creators, or setting up link tracking before a campaign launch. For measuring campaign results after launch, see campaign-roi-calculator. For normalizing metrics from multiple sources, see metrics-normalization-formatter.
Normalize messy creator campaign metrics from multiple sources into a single clean table with standardized field names ready to merge into your master tracker. This skill should be used when cleaning up influencer metrics, standardizing campaign data from multiple platforms, normalizing creator performance numbers, merging metrics from Instagram and TikTok and YouTube into one sheet, formatting messy analytics exports, preparing campaign data for a master spreadsheet, converting raw platform stats into a consistent format, combining metrics from different reporting tools, deduplicating creator data from multiple sources, fixing inconsistent column names across exports, or cleaning up a metrics dump before reporting. For calculating engagement rates, see engagement-rate-calculator-benchmarker. For full campaign reports, see campaign-roi-calculator. For parsing a single Story screenshot, see story-metrics-screenshot-parser.
Build a brand context file that all other creator marketing skills read before starting. This skill should be used when setting up brand context, starting a new brand, onboarding a brand, creating brand context, initializing brand profile, running brand setup, building a brand profile, capturing brand information, filling out brand details, or when any other skill cannot find .claude/brand-context.md. For campaign-specific briefs, see campaign-brief-generator. For creator-specific outreach, see outreach-writer. Run this first before using any other creator marketing skill.
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.
Calculate engagement rates for creator posts and benchmark them against platform and tier averages. This skill should be used when calculating an influencer's engagement rate, benchmarking creator engagement against industry averages, evaluating whether a creator's engagement is above or below average for their tier, comparing engagement rates across platforms, checking if engagement rates suggest fake followers, auditing a creator's engagement quality before a partnership, analyzing engagement by content type (reels, stories, feed posts, TikTok videos), or assessing engagement trends across a creator's recent posts. For estimating fair market rates based on engagement, see creator-rate-estimator. For full creator vetting beyond engagement, see creator-vetting-scorecard. For scoring niche fit, see niche-fit-scorer.
Score each creator on a completed campaign across consistency, content quality, engagement rate, and brand alignment, then produce a ranked retention list for future campaigns. This skill should be used when grading creators after a campaign ends, evaluating influencer performance post-campaign, ranking creators by campaign performance, building a retention list of top creators, deciding which creators to rebook for the next campaign, scoring influencer deliverables after a launch, comparing creator performance across a campaign roster, auditing which creators delivered the most value, or tiering creators into re-engage versus one-and-done lists. For calculating engagement rates and benchmarking them by tier, see engagement-rate-calculator-benchmarker. For scoring niche fit before a campaign, see niche-fit-scorer. For building the full campaign report with ROI narrative, see campaign-roi-calculator-narrative-builder.
Parse raw text from an Instagram or TikTok Story insights screenshot and format it into a clean, spreadsheet-ready row with labeled fields. This skill should be used when parsing Story metrics from a screenshot, formatting Story insights for a spreadsheet, extracting metrics from a pasted Story screenshot, cleaning up Story analytics data, converting Story insights text into structured data, turning a Story performance screenshot into a row for the tracker, logging Story metrics into a spreadsheet, normalizing Story screenshot data, pulling numbers from a Story insights paste, organizing Story metrics from creator screenshots, processing a batch of Story screenshots into rows, building a Story metrics tracker from screenshots, or entering Story data from a screenshot into a sheet. For normalizing metrics from multiple sources into a unified table, see metrics-normalization-formatter. For calculating engagement rates and comparing to benchmarks, see engagement-rate-calculator-benchmarker.
Generate 5-10 tailored content concepts for a creator partnership that feel native to the creator's style rather than brand-dictated. This skill should be used when brainstorming content ideas for a creator campaign, generating influencer content concepts, ideating creator deliverables, coming up with content angles for an influencer partnership, developing video concepts for TikTok or Reels or YouTube Shorts, creating content hooks for a creator collab, building a concept menu for a creator brief, generating native-feeling content ideas for a sponsored post, or planning what a creator should actually make. For writing the full content brief after selecting concepts, see content-brief-builder. For building the campaign brief that precedes content planning, see campaign-brief-generator. For adapting a single concept across platforms, see multi-platform-format-adapter.
Paste in raw internal team notes, Slack messages, or email threads with feedback on a creator's content draft and receive a clear, constructive, ready-to-send revision request for the creator. This skill should be used when turning internal feedback into a creator-friendly revision request, cleaning up messy team feedback before sending to a creator, writing a content change request for an influencer, converting brand manager notes into creator revision instructions, translating legal or compliance feedback into plain language for a creator, consolidating scattered feedback from multiple reviewers into one message, drafting a content revision DM or email for an influencer, or preparing approval notes to send after internal review. For building the original content brief, see creator-content-concept-generator. For checking content against brief requirements, see content-to-brief-compliance-checker. For FTC disclosure issues, see ftc-disclosure-spot-checker.