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Found 207 Skills
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Generate opening hooks and post titles for long-form articles in EN or FR — blog posts, Substack/Medium/dev.to, LinkedIn long-form, paid newsletters, opinion essays, reported features, technical deep-dives. Trigger whenever the user asks for a hook, opening, lede, intro, first sentence/paragraph, opener, accroche, attaque, phrase d'accroche, or première phrase — including making a flat intro punchier or rewriting a draft opening. Also trigger when user asks for a post title, titre d'article, headline, or when ghostwriting skills reach the opening or titling step. Proposes 3-4 hooks pulling distinct psychological levers (curiosity gap, contrarian, scene, promise, authority), 2 candidates each, waits for the user to pick. Do NOT trigger for social posts (LinkedIn feed, Twitter/X, TikTok, Bluesky, Threads), READMEs or doc first lines, taglines, email subjects or openers, ad copy (Google/Meta Ads), landing-page headlines, press releases, SEO meta, fiction openings, talk/podcast/video script intros, or body rewrites.
Codifies how someone or a brand writes — prose mechanics (lexicon, syntax, rhythm, structure, signature moves) independent of emotional tone. Output: PROSE.md. Three modes: BUILD a fresh guide from SOUL.md + TONE.md + discovery interview; ADAPT an existing guide to a new channel; AUDIT a corpus for prose patterns before codification. Use when: writing rules for a content factory, codifying ghostwriting voice for multi-writer consistency, defining banned words and sentence-length targets, building a house style guide, reverse-engineering prose from a corpus, porting style across channels. Trigger on: PROSE.md, writing style guide, prose guide, house style, ghostwriter style, writing playbook, brand writing mechanics, signature moves. NOT for: writing actual content (→ linkedin-ghostwriting, technical-article-writer, press-release-writer), removing AI patterns (→ humanizer), tone decisions (→ copywriting-tone-of-voice), hooks (→ copywriting-hooks), CTAs (→ copywriting-cta).
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing
Generate battle-tested sales page copy through hostile validation, output only polished final copy
Write platform-optimized social media copy for Instagram, Facebook, LinkedIn, and X/Twitter with hooks, CTAs, and hashtag strategies. Use this skill when the user needs to create social media posts, adapt content across platforms, improve engagement rates, or develop a social content strategy — even if they say 'write a post for IG', 'our social engagement is low', 'adapt this for LinkedIn', or 'how do we write better captions'.
Use when writing product recommendation content (种草文案) for Xiaohongshu, creating authentic product reviews, crafting persuasive product descriptions, or driving purchase decisions through genuine content
When the user wants to write copy for e-commerce websites, webshops, or online stores. Use when building product pages, product descriptions, checkout flows, category pages, transactional emails, cart copy, or any online store copy. Also use when the user mentions product description, checkout copy, e-commerce copy, webshop copy, abandoned cart email, or order confirmation. Covers single and bulk product descriptions, cart/checkout UX copy, trust signals, promotional copy, SEO meta content, and email sequences.
Generate conversion-focused copy for marketing pages, ads, and campaigns
Write persuasive marketing copy for homepages, landing pages, pricing pages, feature pages, and product pages. Includes headline formulas, CTA frameworks, page structure templates, conversion copy principles, and objection handling. Use when writing page copy, improving headlines, crafting CTAs, rewriting marketing pages, or when user mentions copywriting, marketing copy, headline help, CTA copy, page copy, conversion copy, landing page copy, homepage copy, or persuasive writing.
Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.