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Found 17 Skills
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
Line-by-line copy editing and improvement for marketing content. Polish existing copy for clarity, conciseness, impact, and conversion. Trigger phrases: "edit my copy", "improve this copy", "polish this text", "copy edit", "make this clearer", "tighten this up", "proofread", "review my copy", "make this more persuasive", "fix my writing".
When the user wants to edit, review, or improve existing marketing copy. Use when the user says anything like "edit this copy," "review my copy," "copy feedback," "proofread," "polish this," "make this better," "tighten this up," "this reads awkwardly," "clean up this text," "too wordy," "sharpen the messaging," "this doesn't sound like me," "something's off with this," "make this punchier," "this is boring," or "can you fix this copy." Handles everything from quick polish on a sentence to deep restructuring of a full page. World Code integrated — edits against your voice rules and World Code consistency. For writing new copy from scratch, see boring-copywriting.
Polish and refine existing marketing copy for clarity, impact, and conversion
Joel's writing voice and style guide for joelclaw.com content. Use when writing, editing, or reviewing any blog post, essay, book chapter, or prose content for joelclaw.com. Also use when asked to 'write like Joel,' 'match Joel's voice,' 'draft a post,' 'write content for the blog,' or 'review this for voice.' This skill captures Joel's specific writing patterns derived from ~90,000 words of published content spanning 2012–2026. Cross-reference with copy-editing and copywriting skills for marketing-specific copy.
When the user wants to write, rewrite, or improve any kind of marketing copy. This includes page copy (homepage, landing page, sales page, pricing, feature, about), short-form copy (bios, taglines, value propositions, one-liners, elevator pitches), ad copy (social ads, search ads, display ads), and microcopy (CTAs, button text, form labels, notification text). Use when the user says anything like "write copy for," "improve this copy," "rewrite this," "headline help," "CTA copy," "value proposition," "tagline," "bio," "ad copy," "hero section," "above the fold," "this copy is weak," "make this more compelling," "help me describe my product," "write my bio," "social media bio," or "about me." World Code integrated — uses your voice, climax, method, and crossing to write copy that's unmistakably yours. For email copy, see boring-email-sequence. For popup copy, see boring-popup-cro. For line-by-line editing of existing copy, see boring-copy-editing.
Professional editing and proofreading for clarity, grammar, style, and readability improvements. Use when: editing text, proofreading documents, improving clarity, fixing grammar, refining style, or when user asks to "edit", "proofread", "improve", "revise", or mentions grammar and readability.
This skill should be used when reviewing or editing copy to ensure adherence to Every's style guide. It provides a systematic line-by-line review process for grammar, punctuation, mechanics, and style guide compliance.
Review content against your brand voice, style guide, and messaging pillars, flagging deviations by severity with specific before/after fixes. Use when checking a draft before it ships, when auditing copy for voice consistency and terminology, or when screening for unsubstantiated claims, missing disclaimers, and other legal flags.
Expert writing council with 6 advisors (Zinsser, King, Handley, Clark, Ogilvy, Orwell) for clarity, persuasion, storytelling, and written communication.
Audit and improve user-provided writing for clarity, concision, and impact. Use when the user asks to audit, review, improve, edit, or rewrite text. Apply seven checks (sentence length, clutter, unsupported modifiers, weasel words, jargon/acronyms, "so what", and flow), then return severity-ranked findings and a full rewrite suggestion.
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.