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Found 8 Skills
How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline that distinguishes intentional hubs from accidental orphans. Triggers on pillar content, content hub, topic cluster, topical authority, content architecture, hub and spoke, pillar page, cluster page, content silo, internal linking strategy. Also triggers when a content set is not ranking despite individual piece quality, when a pillar was launched without a cluster, or when content has accumulated without an architecture.
Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or academic bloat. Different from pillar-content-architecture (which covers hub structure); this skill covers individual deep-dive pieces. Triggers on long-form content, case study writing, whitepaper, research report, definitive guide, ebook, manifesto, long-form tutorial, deep-dive article, anchor piece, foundational article, structural archetypes. Also triggers when a piece is over 3,000 words and the team is unsure how to structure it, when a long-form draft feels padded or saggy, or when a flagship asset needs the depth to actually earn the length.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' or 'competitive landing pages.' Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Emphasizes deep research, modular content architecture, and varied section types beyond feature tables.
General principles for structured content modeling that apply across CMSs, with Sanity-specific guidance. Use when designing content schemas, planning content architecture, or evaluating content reuse strategies.
Craft CMS 5 content modeling — sections, entry types, fields, Matrix, relations, project config, and content architecture strategy. Covers everything editors and developers need to structure content in Craft. Triggers on: section types (single, channel, structure), entry types, field types, field layout, Matrix configuration, nested entries, relatedTo, eager loading, .with(), .eagerly(), categories, tags, globals, global sets, preloadSingles, propagation, multi-site content, URI format, project config, YAML, content architecture, content strategy, taxonomy, asset volumes, filesystems, image transforms, user groups, permissions, entries-as-taxonomy, entrify. Always use when planning content architecture, creating sections/fields, configuring Matrix, setting up relations, or making content modeling decisions.
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
Expert in Content Management Systems (CMS). Trigger this when building Blogs, Portals, or Media-heavy applications.
When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'compa...