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Found 2 Skills
Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to surface positioning shifts with before/after tracking. Produces messaging matrices, content gap analysis, white space maps, and battlecard inputs. Use when anyone asks about competitor messaging, positioning, website copy, content strategy, or how competitors present themselves. Triggers: "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "competitor homepage", "landing page teardown", "marketing battlecard", "how do they describe their product", "share of voice", "counter-messaging". Do NOT use for business signals like funding/hiring (use competitor-intel), single-company deep dives (use company-deep-dive), or meeting prep (use meeting-prep).
SEO intelligence toolkit covering the full lifecycle via live web data: keyword research, rank tracking, site audits, content gap analysis, competitor keyword reverse-engineering, AI visibility across five platforms (ChatGPT, Perplexity, Google AI, Gemini, Grok), and GitHub repo SEO. Crawls real sites and SERPs via Nimble CLI — no fabricated metrics. Triggers: "SEO", "keywords", "rank tracker", "site audit", "content gap", "competitor keywords", "AI visibility", "GitHub SEO", "SERP analysis", "keyword research", "technical SEO", "keyword difficulty", "topic clusters", "ranking delta", "on-page SEO", "AI citation audit". Do NOT use for competitor business signals — use `competitor-intel` instead. Do NOT use for competitor messaging — use `competitor-positioning` instead. Do NOT use for general web scraping — use `nimble-web-expert` instead.