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Found 10 Skills
When the user wants to build, audit, or standardize UTM parameters for Google Ads campaigns — generating UTM URLs, setting up naming conventions, using dynamic value insertion, choosing between auto-tagging and manual UTMs, or ensuring GA4 channel grouping works correctly. Triggers on 'UTM', 'UTM parameters', 'UTM generator', 'UTM builder', 'tracking URL', 'campaign tracking', 'auto-tagging', 'GCLID', 'UTM naming convention', 'GA4 source medium', 'utm_source utm_medium utm_campaign', 'build UTM links', or 'Google Ads tracking links'. For conversion action setup in Google Ads see google-ads-conversion-tracking.
Collect hashtag pages from Instagram — posts under a hashtag, engagement, top creators. Use when the user wants to track hashtag campaigns, find trending content, or discover creators.
Collect hashtag pages from TikTok — posts under a hashtag, engagement, top creators. Use when the user wants to track hashtag campaigns, find trending content, or discover creators.
Toolkit for planning promos, onsite placements, and channel coordination.
Manages a two-layer memory system (hot cache + cold storage) for SEO/GEO project context, tracking keywords, competitors, metrics, and campaign status with intelligent promotion/demotion.
Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.
Input contracted creators with their required vs. actual post counts and receive a compliance table with status classifications and escalation notes for non-compliant creators. This skill should be used when checking which creators have fulfilled their posting obligations, auditing deliverable completion across a campaign, tracking contracted vs. actual posts for an influencer program, identifying which creators are behind on deliverables, building a compliance report for campaign creators, flagging overdue or missing creator posts, reviewing posting status across all creators in a campaign, generating escalation notes for non-compliant influencers, or producing a deliverable tracker for a creator campaign. For checking whether a specific piece of content matches the brief requirements, see content-to-brief-compliance-checker. For chasing a specific creator about a late deliverable, see universal-creator-follow-up-chaser. For building a full campaign report with ROI metrics, see campaign-roi-calculator.
Influencer marketing strategy across platforms — creator discovery, audience vetting, campaign tracking, ROI measurement, outreach, gifting, and affiliate programs. Covers platform comparison (Modash, influData, Creator.co, Hypefy, LTK, Influencity, Meltwater, Skeepers, Heepsy, CreatorIQ, NeoReach, Afluencer, Collabstr, Cloutboost, House of Marketers, Famesters, inBeat, HypeAuditor, Aspire, Influencer Hero, InstaJet, Open Influence, Viral Nation, trendHERO, Upfluence, GRIN, PlutoBa), discovery workflow (search, filters, lookalikes, audience analysis), vetting framework (fake followers, engagement authenticity, audience demographics), campaign setup and tracking (EMV, ROAS, CPM, sales attribution), creator outreach (email templates, negotiation, rate cards), product gifting and seeding, influencer affiliate programs, and creator payments. Use when unsure which influencer platform to pick, can't find the right creators for your niche, worried about fake followers or inflated metrics, campaign results aren't being tracked properly, creators aren't responding to outreach, or influencer spend isn't showing ROI. Do NOT use for platform-specific config (use /sales-modash, /sales-infludata, /sales-creatorco, /sales-hypefy, /sales-ltk, /sales-influencity, /sales-meltwater, /sales-brandwatch, /sales-skeepers, /sales-heepsy, /sales-creatoriq, /sales-neoreach, /sales-afluencer, /sales-collabstr, /sales-cloutboost, /sales-houseofmarketers, /sales-famesters, /sales-inbeat, /sales-hypeauditor, /sales-aspire, /sales-influencer-hero, /sales-instajet, /sales-openinfluence, /sales-viralnation, /sales-trendhero, /sales-upfluence, /sales-grin, or /sales-plutoba), TikTok marketing strategy (use /sales-tiktok-marketing), gaming influencer marketing strategy (use /sales-gaming-marketing), ad campaign strategy (use /sales-retargeting), or email marketing to subscribers (use /sales-email-marketing).
Build an influencer marketing strategy — finding influencers, briefing, contracts, deliverables, performance tracking, micro vs macro strategy, outreach, and FTC compliance. Use when the user says "influencer marketing", "influencer strategy", "work with influencers", "influencer outreach", "influencer brief", "find influencers", "micro influencer", "macro influencer", "nano influencer", "creator marketing", "brand ambassador", "influencer campaign", "influencer collaboration", "seed influencers", "gifting influencers", "paid influencer", "influencer ROI", or wants to use influencers or creators to grow the brand.
Plan, qualify, pitch, and track guest post placements that build links and expertise through audience-specific, citation-justified, editorially placeable off-site content. Use when checking guest post viability, making sales pages citable, creating guest post pitch titles, assessing publisher quality, reviewing guest post outreach, or tracking placements.