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Found 5 Skills
Analyzes campaign performance with multi-touch attribution, funnel conversion, and ROI calculation for marketing optimization
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
Plans, creates, and optimizes marketing campaigns including content strategy, social media, email, and analytics. Helps develop go-to-market strategies, campaign messaging, and performance measurement.
Create standardized UTM tracking for all campaigns. Ensure consistent naming conventions across team and generate tracking reports.
Score each creator on a completed campaign across consistency, content quality, engagement rate, and brand alignment, then produce a ranked retention list for future campaigns. This skill should be used when grading creators after a campaign ends, evaluating influencer performance post-campaign, ranking creators by campaign performance, building a retention list of top creators, deciding which creators to rebook for the next campaign, scoring influencer deliverables after a launch, comparing creator performance across a campaign roster, auditing which creators delivered the most value, or tiering creators into re-engage versus one-and-done lists. For calculating engagement rates and benchmarking them by tier, see engagement-rate-calculator-benchmarker. For scoring niche fit before a campaign, see niche-fit-scorer. For building the full campaign report with ROI narrative, see campaign-roi-calculator-narrative-builder.