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Found 5 Skills
Build content strategies, editorial calendars, topic clusters, and content plans. Map content to buyer journey stages and plan distribution. Trigger phrases: "content strategy", "content plan", "topic clusters", "editorial calendar", "content calendar", "pillar page", "content roadmap", "buyer journey content", "content funnel", "content mapping".
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: **Understand why buyers buy** (or don't buy) your solution; **Create personas that drive action** rather than gather dust; **Align marketing and sales** around real buyer insights; **Develop messaging** that resonates with actual decision-makers; **Map content** to the buyer's journey
When the user wants to optimize their sales process, improve deal flow, reduce friction in the buying journey, or streamline qualification steps. Also use when the user mentions "sales process," "deal flow," "sales funnel optimization," "buyer friction," "sales cycle reduction," "process efficiency," "deal progression," or "conversion optimization." For building playbooks, see sales-playbook-scaling. For CRM documentation, see deal-documentation.
When the user needs to plan, prioritize, or structure a content program -- including identifying content pillars, mapping content to the buyer journey, choosing content types, or building an editorial calendar.
Map how customers discover, evaluate, and choose a product across Google, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms, using the 5-stage awareness journey. Use when the user asks about search intent, AI SEO prompts, discoverability, buyer journeys, awareness stages, or what content to create for a brand, website, or keyword list.