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Found 25 Skills
Splits a developer relations budget across pillars - events, content, community, tooling, education, OSS sponsorship - into line items that each carry a cash cost, an hours cost, a pre-set return threshold, a review date and a reallocation rule, plus a ranked cut list. Use whenever someone asks how to plan or split a devrel budget, how much to spend on events versus content versus community, whether a line item is worth its money, how to defend a devrel budget at review, or what to cut first when the budget shrinks - even if they only say "we spend too much on conferences". Not the metrics framework (samber/developer-relations-skills@devrel-metrics) or one event's ROI (samber/developer-relations-skills@developer-event-sponsorship).
Use when planning marketing spend, optimizing ROI, or scaling advertising investment
Designs the developer relations org - which function DevRel reports to (marketing, product, engineering, CEO, sales) and what that line starves, the shape (centralized, split, embedded, hub-and-spoke), the coverage map across advocacy, community, docs and education, the interlocks with product, docs, support and sales, and the trigger for the next re-org. Use whenever someone asks where DevRel should sit, who DevRel should report to, how to structure or restructure a devrel team, which devrel roles to staff at this size, whether to embed advocates in product teams, why devrel keeps getting pulled into other teams' work, or how devrel and docs divide ownership - even if they only say the team feels wrong. Not the budget split - use samber/developer-relations-skills@devrel-budget-allocation.
Diagnose and draft or explicitly apply paid-ad optimizations using evidence, financial constraints, experiments, and capability-gated adapters. Use for campaign optimization, budget reallocation, bid changes, pausing or archiving ads, requests to delete campaigns, search-term or negative-keyword actions, creative rotation, or improving CPA and ROAS.
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
Builds a company's open-source sponsorship portfolio - which projects and maintainers to fund, through which allocation model, at what amount each, and how to prove it worked. Use whenever a company, OSPO, DevRel lead or engineering leader asks which open-source projects to sponsor, how much to budget for open-source funding, whether sponsoring maintainers is worth it, how to run an employee-nominated FOSS fund, how to fund dependencies at scale, how to pick a sponsorship tier on a maintainer's ladder, or how to measure the return on money paid to maintainers - even if they only say they want to give back. Not the maintainer side of raising sponsorship - use samber/developer-relations-skills@oss-sponsors-fundraising. Not event sponsorship.
Plan and optimize resource allocation. Trigger with "resource planning", "capacity", "utilization", "staffing plan", "who should work on what", "we're stretched thin", or when the user needs help allocating people, budget, or time across projects and teams.
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics. Use when planning a product launch, lead-gen push, or awareness campaign, when you need a week-by-week content calendar with dependencies, or when translating a marketing goal into a structured, executable plan.
Design a portfolio-level Amazon advertising strategy across Sponsored Products, Sponsored Brands, and Sponsored Display. Sets the TACoS target, splits budget by funnel stage, defines the role of each campaign type, and builds a scaling plan. Use when a user asks how to structure their ad account, allocate ad budget, set ACoS or TACoS targets, decide between SP, SB, and SD, plan a launch vs a scale phase, or fix an ad account that grew without a plan. Trigger phrases: "advertising strategy", "ad budget", "TACoS", "ad portfolio", "SP SB SD", "scale my ads", "ad account structure". Works with zero tools. the user pastes their own ad and sales numbers.
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
Design a B2B SaaS marketplace operator's launch and ongoing app co-marketing program - sizing and gating the founding launch cohort, the keynote-anchored reveal and partner embargoes, featured-placement and app-of-the-month spotlight governance, and the budget split between marketplace-wide demand generation and rationed per-partner co-marketing (MDF, paid catalogs, tier gates). Use whenever the user mentions launching an app marketplace, picking launch partners, featured apps, partner spotlights, MDF, or a joint launch announcement - even if they never say "marketplace launch". Operator side only. Do NOT use for a vendor optimizing its own listing elsewhere - use samber/developer-platform-skills@integration-listing-optimization instead.
Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.