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Found 12 Skills
StoryBrand messaging framework based on Donald Miller's "Building a StoryBrand". Use when you need to: (1) clarify your brand message so customers understand it, (2) create website copy that converts, (3) write one-liners and elevator pitches, (4) build landing pages that follow narrative structure, (5) create marketing collateral that positions customer as hero, (6) diagnose why messaging isn't resonating, (7) develop a brand script for consistent communication.
Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what should we say about our brand", "brand copy foundation", "messaging architecture", "elevator pitch", "one-liner", "brand statement", or needs consistent language across all communications. Also use when messaging feels inconsistent across channels or teams.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
Guided journey from a live website that underperforms to a prioritized, evidence-backed backlog of conversion, usability, message, and speed fixes - each shipped as a testable experiment. Orchestrates eight skills phase by phase - cro-methodology, ux-heuristics, refactoring-ui, web-typography, storybrand-messaging, high-perf-browser, made-to-stick, design-everyday-things - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, DESIGN.md, EXPERIMENTS.md, IMPROVE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to fix a landing page that isn't converting, diagnose why visitors leave, audit for clarity and usability, or says 'the homepage feels off but a redesign didn't help'. Do not use with no site yet - use create-website; if it converts but needs more traffic or leads, grow-website; if the friction is in a product app, not the marketing site, improve-app. For one framework in isolation, invoke that skill directly.
Guided journey from a blank page to a live, high-converting website, built message-first, then design, then conversion. Orchestrates ten skills phase by phase - one-page-marketing, storybrand-messaging, made-to-stick, top-design, web-typography, refactoring-ui, ux-heuristics, cro-methodology, scorecard-marketing, steve-jobs-design-review - asking the user questions at every decision point and recording results in the project docs/ folder (POSITIONING.md, WEBSITE.md, DESIGN.md, CREATE-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a new website or landing page from scratch, turn a validated idea into a page that converts, or says 'build me a landing page for my SaaS'. Site already exists: use improve-website to fix conversion/UX or grow-website for more traffic; building a software product, not a marketing site: use create-app; no positioning yet: run create-business first or the positioning phase here. For one framework in isolation, invoke that skill directly.
Audit, write, and improve developer documentation using Google's Developer Documentation Style Guide and Technical Writing courses. Use this skill for any documentation work, even when the user names no style guide: "audit our docs", "review this README", "write a README", "getting started guide", "how-to or tutorial", "API reference", "docstrings", "CLI help text", "changelog or release notes", "migration guide", or "our docs are confusing". Also use it when writing docs from code, rewriting a doc for clarity, fixing headings, procedures, or code samples, or enforcing consistent voice and terminology across a docs set — prefer it over editing documentation unaided. Covers reader and doc-type fit, second person and active voice, procedures, headings, lists and tables, code samples and placeholders, link text, notices, the word list, timeless docs, and accessibility. For code comments and naming, see clean-code. For marketing or landing-page copy, see storybrand-messaging.
Guided journey from a leaking conversion flow - landing page, signup, checkout, or in-app onboarding - to a measured, tested funnel. Orchestrates six skills phase by phase - lean-analytics, cro-methodology, storybrand-messaging, hundred-million-offers, influence-psychology, design-everyday-things - each phase carries its full method inline so it runs standalone, asking the user questions at every decision point and recording results in the project docs/ folder (FUNNEL.md, METRICS.md, EXPERIMENTS.md, CONVERSION-OPTIMIZATION-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a specific flow, fix checkout or signup abandonment, diagnose onboarding drop-off, or says 'people start but never finish'. With no site yet, use create-website; for a whole-site look, message, and speed audit, improve-website; if the flow converts but needs traffic, grow-website; for in-product engagement and retention, improve-app. For one framework in isolation, invoke that skill directly.
Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says 'my site gets visitors but nobody buys'. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website. For one framework in isolation, invoke that skill directly.
Enforce modern, natural copywriting guardrails and rewrite copy to avoid staccato contrast, slogan fragments, and repeated adjective stacks. Use when drafting or rewriting marketing, product, website, or UX copy, including headlines, taglines, CTAs, and short brand statements, especially when the input includes contrasty sentence patterns that need smoothing.
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
Use after drafting positioning statements, before writing website copy, or when marketing language sounds corporate rather than human
Writes marketing copy for landing pages, emails, and social media posts. Use when creating promotional content, sales copy, or brand messaging.