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Found 4 Skills
StoryBrand messaging framework based on Donald Miller's "Building a StoryBrand". Use when you need to: (1) clarify your brand message so customers understand it, (2) create website copy that converts, (3) write one-liners and elevator pitches, (4) build landing pages that follow narrative structure, (5) create marketing collateral that positions customer as hero, (6) diagnose why messaging isn't resonating, (7) develop a brand script for consistent communication.
Provides brand messaging architecture, value proposition, and brand pillar development frameworks including Peep Laja's Message Layers, Osterwalder's Value Proposition Canvas, Geoffrey Moore positioning template, April Dunford's Five Components, StoryBrand SB7, Andy Raskin's Strategic Narrative, the Messaging House, and MECLABS quality tests. Auto-activates during messaging framework development, value proposition creation, and brand pillar definition. Use when discussing messaging architecture, value proposition, brand pillars, message layers, messaging house, messaging hierarchy, elevator pitch, Peep Laja, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin, or MECLABS.
Use after drafting positioning statements, before writing website copy, or when marketing language sounds corporate rather than human
Enforce modern, natural copywriting guardrails and rewrite copy to avoid staccato contrast, slogan fragments, and repeated adjective stacks. Use when drafting or rewriting marketing, product, website, or UX copy, including headlines, taglines, CTAs, and short brand statements, especially when the input includes contrasty sentence patterns that need smoothing.