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Found 5 Skills
Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change - even if they never say 'bidding'. Covers B2B and B2C. Do NOT use to split budgets across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track spend against a budget (mbfinotti/advertising-skills@ad-budget-pacing).
TikTok Shop advertising — Product Shopping Ads, Video Shopping Ads, Live Shopping Ads, bidding strategy
Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".
When the user wants help with Google Ads bidding strategies, Smart Bidding (Target CPA, Target ROAS, Maximize Conversions, Maximize Conversion Value), manual CPC, bid adjustments, portfolio bid strategies, bid modifiers, or optimizing bids across campaigns. Triggers on 'bidding strategy', 'Smart Bidding', 'Target CPA', 'Target ROAS', 'maximize conversions', 'manual CPC', 'bid adjustment', 'bid modifier', 'portfolio strategy', 'automated bidding', 'tROAS', 'tCPA', or 'bid too high/low'. For conversion data required for Smart Bidding see google-ads-conversion-tracking.
Apply auction theory to compare the four canonical auction formats and assess revenue equivalence. Use this skill when the user needs to choose an auction format, evaluate bidding strategies, or determine when revenue equivalence breaks down due to risk aversion, asymmetry, or correlated values.