Loading...
Loading...
Found 21 Skills
Complete B2B marketing pipeline combining LinkedIn content, cold email sequences, and webinar funnels. Designed for SaaS founders doing $0–$1M ARR who need predictable lead generation. By @WeiYipei.
Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually reaches them, sequenced by buying stage. Use whenever the user mentions a buying committee or buying group, decision makers, influencers or blockers, who signs off, targeting the economic buyer or a champion, per-role ad messaging, or whether one broad message beats per-role targeting - even if they never say 'buying committee'. Covers B2B committees and multi-decider household purchases. Do NOT use to size or build the audiences themselves - use mbfinotti/advertising-skills@ad-audience-targeting instead.
ZoomInfo platform help — SalesOS, MarketingOS, OperationsOS, Copilot, API, integrations. Use when asking 'how do I do X in ZoomInfo', setting up ZoomInfo searches, configuring ZoomInfo enrichment, ZoomInfo intent, ZoomInfo Engage sequences, ZoomInfo advertising, ZoomInfo FormComplete, ZoomInfo data orchestration, ZoomInfo Copilot, or troubleshooting ZoomInfo. Do NOT use for general enrichment strategy (use /sales-enrich), general intent strategy (use /sales-intent), general cadence design (use /sales-cadence), general data hygiene strategy (use /sales-data-hygiene), or general B2B advertising strategy (use /sales-b2b-advertising).
When the user wants to create, optimize, or audit solutions pages. Also use when the user mentions "solutions," "solutions page," "by industry," "industry solutions," "by company size," "SMB," "enterprise," "by outcome," "business outcomes," or "how we solve X."
Create detailed buyer personas and Ideal Customer Profiles (ICP) for B2B and B2C marketing. Generates comprehensive profiles with demographics, psychographics, pain points, goals, objections, and messaging strategies. Use when defining target audience, creating ICP, or developing customer profiles.
AI агент для ABM. Используй для автоматизации ABM кампаний и персонализации outreach.
Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization.
Account-based B2B advertising — display ads, retargeting, cross-channel campaigns targeting specific accounts or segments. Use when running ABM ad campaigns, targeting accounts with display ads, retargeting website visitors, building B2B audiences, measuring ad-to-pipeline attribution, or choosing a B2B advertising platform. Do NOT use for email outbound (use /sales-cadence), general paid media/B2C ads (out of scope), or ZoomInfo-specific config (use /sales-zoominfo). For platform-specific help, use /sales-zoominfo.
Leadfeeder integration. Manage Leads, Persons, Organizations, Users, Filters. Use when the user wants to interact with Leadfeeder data.
When the user wants to plan, implement, or optimize employee-generated content (EGC) or employee advocacy. Also use when the user mentions "EGC," "employee advocacy," "employee content," "internal brand ambassadors," "employee social media," "employee advocacy program," "staff advocacy," "LinkedIn employee posts," or "brand ambassador program."
Create LinkedIn ad campaigns, write sponsored content, define professional audiences, and plan B2B advertising budgets. Use when the user asks about LinkedIn Ads, sponsored content, LinkedIn Campaign Manager, InMail ads, lead gen forms, B2B advertising, professional targeting, or LinkedIn retargeting. Trigger phrases include "LinkedIn Ads", "LinkedIn campaign", "sponsored content", "InMail ad", "LinkedIn lead gen", "B2B ads", "LinkedIn retargeting", "LinkedIn audience", "LinkedIn ad copy", "LinkedIn Campaign Manager".
Use when asked to "strategic narrative", "Andy Raskin", "tell our company story", "write a pitch deck", "explain why customers should care", or "movement narrative". Helps craft compelling narratives that define movements rather than just selling products. The Strategic Narrative framework (created by Andy Raskin) transforms pitches from feature lists into stories about change.