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Found 7 Skills
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
Build a complete Amazon product launch plan. the 30-day runway from go-live to established rank. Sequences the pre-launch checklist, the review ramp, the ad and deal cadence, the price strategy, and the daily and weekly milestones that turn a new listing into a ranking product. Use when a user asks how to launch a product on Amazon, a launch plan, a launch strategy, a launch checklist, a product launch timeline, or how to rank a new product. Trigger phrases: "launch plan", "launch strategy", "how to launch", "product launch", "launch checklist", "launch runway", "rank a new product". Works with zero tools.
Find and manage Amazon PPC negative keywords to cut wasted ad spend without blocking converting traffic. Reads a search term report, flags the terms draining budget, decides negative-exact versus negative-phrase, and protects valuable terms from being blocked by accident. Use when a user asks about negative keywords, wasted ad spend, search term reports, irrelevant clicks, high-ACoS terms, or cleaning up a PPC campaign. Trigger phrases: "negative keywords", "wasted ad spend", "search term report", "irrelevant clicks", "high ACoS terms", "clean up campaign". Works with zero tools. the user pastes the search term report.
Diagnose whether a seller is stuck in the "ACoS trap" by reading ACoS, TACoS, organic rank, and conversion trends together. Identifies whether bid cuts are killing organic sales and outputs a rebalancing plan. Use when a user asks about TACoS, ACoS trap, ads cannibalizing organic, organic rank dropping, or rebalancing ad spend. Trigger phrases: "TACoS", "ACoS trap", "ad cannibalization", "organic rank dropping", "ad spend rebalance". Works with zero tools. the user pastes trend data.
Parses Amazon Search Term Reports (50K+ rows) into 4 actionable buckets: negative exacts, negative phrases, exact-match harvest, and hero scale terms. Produces a Bulk Operations upload-ready file in minutes instead of the eyeball approach that misses 60% of opportunities. Use when a user mentions STR, PPC bulksheet, or search term analysis. Trigger phrases: "search term report", "STR analysis", "PPC bulksheet", "negative keywords bulk upload", "harvest exact match". Works with zero tools.
Optimize Amazon PPC campaigns by identifying and managing negative keywords. Reduce wasted ad spend by eliminating irrelevant search terms while protecting valuable converting terms.
Build or audit Amazon Sponsored Products campaigns, and layer dayparting on mature accounts. Mode A builds a campaign structure from scratch with keyword groups, match types, and starting bids from product margins. Mode B audits existing campaigns from a search term report and returns bid changes, negatives, and a graduation plan. An advanced dayparting appendix schedules bids and budgets by hour and day for accounts with enough data. Use when a user asks to build PPC campaigns, structure Sponsored Products, set ad bids, audit a campaign, fix ACoS, plan an auto and exact campaign structure, or dayparting, bid scheduling, ad scheduling by time of day, peak shopping hours, or wasted ad spend at low hours. Trigger phrases. "PPC campaign", "sponsored products", "campaign structure", "set bids", "audit my ads", "fix my ACoS", "auto and exact campaigns", "dayparting", "bid scheduling", "ad schedule", "time of day bidding", "peak hours", "budget by hour". Works with zero tools. the user provides margins, keywords, or a search term report.