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Found 7 Skills
Design robust A/B test experiments. Use when testing a new feature, validating a hypothesis, or optimizing conversion rates.
Design a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets, required sample, spend and duration, and kill/scale rules pre-registered before any money moves. Every cell carries an explicit read standard, so an underpowered screen is never dressed up as an A/B test. Use whenever the user wants to test ads, mentions an A/B or split test on creative, asks how much budget or how long a test needs, or mentions sample size, statistical significance, single-variable vs big-swing testing, or test cell structure - even if they never say 'test plan'. Covers B2B and B2C. Do NOT use to read results from a test already running - use mbfinotti/advertising-skills@ad-creative-fatigue instead.
Design a rigorous A/B test or experiment when the user asks to create an experiment, design an A/B test, or validate a hypothesis
Third-party perspective analysis and improvement skills for marketing pages. Targets: Landing Pages (LP), Home Pages (HP), Pricing Pages, Feature Pages, Blogs. Integrates CRO frameworks and direct response principles (Schwartz/Hopkins/Ogilvy). Usage scenarios: (1) Page audit/analysis requests (2) Conversion improvement consultations (3) Copywriting improvements (4) A/B test design (5) Implementation prioritization. Trigger examples: "Analyze my LP", "Want to increase conversion rate", "Review pricing page", "Improve hero section", "Optimize CTA", "HP improvement proposal"
Use this skill when planning user research, conducting usability tests, creating journey maps, or designing A/B experiments. Triggers on user interviews, usability testing, user journey maps, A/B test design, survey design, persona creation, card sorting, tree testing, and any task requiring user experience research methodology or analysis.
Design rigorous A/B tests with hypotheses, variants, metrics, and sample size calculations.
Design and execute marketing A/B tests for landing pages, email campaigns, ad creatives, and pricing with proper test design and result analysis. Use this skill when the user needs to test marketing variations, improve conversion rates through experimentation, or decide between two campaign approaches — even if they say 'which version performs better', 'test this landing page', 'A/B test our email subject line', or 'should we change our CTA'.