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Found 16 Skills
Referral program, affiliate marketing, and partnership specialist covering referral program design, affiliate networks, strategic partnerships, co-marketing, and word-of-mouth amplification. Use when the user wants to create a referral program, set up an affiliate program, build partner marketing, design incentive structures, implement refer-a-friend features, join or create affiliate networks, develop co-marketing campaigns, or amplify word-of-mouth. Also triggers for viral loops, customer advocacy, partner programs, commission structures, or referral incentives.
Proactive strategy for designing, stimulating, and amplifying electronic word-of-mouth (eWOM) as a strategic marketing asset — engineering conditions that cause satisfied customers to talk rather than merely responding to what they say. Invoke when a client needs to build an eWOM programme from zero, when review volume is low, when NPS scores are high but referrals are not materialising, or when the client wants to turn satisfied customers into active advocates. Distinct from playbook-reputation-management, which focuses on damage control and response protocols.
The art and science of engineering word-of-mouth growth. Viral marketing isn't about luck—it's about deeply understanding why people share and building mechanics that make sharing natural, valuable, and irresistible. This skill covers viral loops, referral programs, social mechanics, share triggers, and growth engineering. True virality comes from building products so good that people can't help but tell others—then making that telling effortless. Use when "viral, referral, invite, share, word of mouth, k-factor, network effect, growth loop, spread, organic growth, tell a friend, refer, viral, referral, growth, sharing, word-of-mouth, network-effects, organic, loops" mentioned.
Use this when you need to design viral content or referral programs that leverage social sharing and word-of-mouth to achieve exponential growth
Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics, word-of-mouth campaigns, or growth loops. Trigger phrases: "referral program", "viral loop", "refer a friend", "word of mouth", "viral coefficient", "referral incentive", "growth loop", "invite system", "ambassador program".
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: "build a community," "community strategy," "Discord community," "Slack community," "community-led growth," "brand advocates," "user community," "forum strategy," "community engagement," "grow our community," "ambassador program," "community flywheel."
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' or 'partner program.' This skill covers program design, incentive structure, and growth optimization.
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Start and scale networked products using Andrew Chen's "The Cold Start Problem" framework for network effects. Use when the user mentions "network effects", "chicken and egg", "cold start", "two-sided marketplace", "atomic network", "hard side", "liquidity", "critical mass", "invite-only launch", "how do I get my first users", or "the marketplace has no buyers or sellers". Also trigger when launching a marketplace, social, or collaboration product that is worthless without other users, deciding launch sequencing and seeding tactics, or diagnosing stalled network growth at scale. Covers the five stages: cold start, tipping point, escape velocity, hitting the ceiling, and the moat. For word-of-mouth virality, see contagious. For habit-driven retention, see hooked-ux.
Word-of-mouth and virality framework based on Jonah Berger's "Contagious: Why Things Catch On". Use when you need to: (1) engineer word-of-mouth using the STEPPS framework, (2) design products and features that people naturally share, (3) create content that goes viral, (4) build social currency into your product, (5) design environmental triggers that keep your brand top-of-mind, (6) craft high-arousal emotional content, (7) make your product publicly visible and imitable.
World-class marketing expertise combining Seth Godin's permission marketing philosophy, Neil Patel's data-driven growth tactics, and the strategic frameworks from brands like Apple, Nike, and Dollar Shave Club. Marketing is the art and science of creating customers. Great marketing isn't about shouting louder - it's about being more relevant. The best marketers understand that attention is earned, not bought. They build systems that compound, create word-of-mouth, and turn customers into advocates. Marketing is the bridge between what you've built and the people who need it. Use when "marketing, campaign, go-to-market, gtm, launch, promotion, advertising, ads, acquisition, demand gen, lead gen, channel, funnel, conversion, cac, customer acquisition, reach, awareness, consideration, marketing, advertising, acquisition, campaigns, gtm, demand-generation, analytics, channels" mentioned.
Aspire platform help — word-of-mouth commerce for influencer marketing, product seeding, affiliate tracking, UGC sourcing, and paid social. Covers Discovery (170M+ profiles, Quickmatch AI, image recognition), Campaign Management (lifecycle tracking, content approval, term sheets), Product Seeding (Shopify gifting, shipping), Affiliate Tracking (promo codes, attribution), UGC & Content (library, repurposing for ads), Paid Social (TikTok Spark Ads, Meta whitelisting), Creator Payments (free processing). Integrates with Shopify, WooCommerce, Meta, TikTok, Pinterest, Klaviyo, CJ, Impact, ShareASale/Awin. Use when Aspire discovery isn't surfacing the right creators, product seeding orders aren't syncing with Shopify, affiliate tracking isn't attributing sales, content approvals are bottlenecked, not sure which Aspire plan fits, or integrations aren't connecting properly. Do NOT use for influencer strategy across platforms (use /sales-influencer-marketing) or affiliate program design (use /sales-affiliate-program).