Marketing & Growthgetcargohq/gtm-skills
inbound-qualification
Qualify and route inbound demo requests from your website form: each submission runs a Cargo tool that identifies the company by work email, qualifies it against your ICP, lands the account and contact in the shared models, posts it to Slack, and answers with a booking link or a thank-you; an optional play then tiers and summarises each qualified contact. Triggers: "add a demo form to our website", "handle inbound leads", "route website form submissions", "qualify inbound demo requests", "contact form that books meetings", "inbound lead flow", "Cargo public form", "tier each demo request and summarise it". Cargo project, defineTool, publicForm, form-sdk, definePlay, gtm_accounts, gtm_contacts. Skip when: you want visiting companies that fill nothing in, which is visitor-identification; no site yet, which is website-building first; or leads from a list, which is find-b2b-leads.