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Found 4 Skills
Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversion copy, SaaS copy, startup copy, positioning, messaging, voice-of-customer, landing page, copy editing, edit copy, review copy, proofread, polish copy, tighten copy, copy sweep, copy feedback, sharpen messaging.
Analyze user/customer feedback and produce a User Feedback Analysis Pack (source inventory, normalized feedback table, taxonomy/codebook, themes + evidence, recommendations, and feedback loop). Use for voice of customer, feature request analysis, support ticket synthesis, churn reason synthesis, and survey open-ends.
Analyzes customer behavior, needs, pain points, and sentiment through review mining, social listening, buyer persona development, and jobs-to-be-done framework. Use when the user requests customer analysis, voice of customer research, buyer personas, pain point analysis, or wants to understand customer needs and motivations.
Write copy that gets a "yes" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing