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Found 22 Skills
Design value propositions for candidate customer segments and help the user choose the strongest one. Use when Codex needs to explain jobs, pains, and gains when needed, check niche-positioning prerequisites, ask one question at a time, present multiple value-proposition options, and write user-confirmed outputs into `opc-doc/`.
Design a viable business model for a one-person company using Lean Canvas and a simplified Business Model Canvas. Use when Codex needs to explain the business-model concepts when needed, verify niche and value-proposition prerequisites, ask one question at a time, present multiple model choices, and write user-confirmed outputs into `opc-doc/`.
Business model design and validation using Business Model Canvas, Lean Canvas, and Value Proposition Canvas. Use when designing new business models, validating startup ideas, achieving product-market fit, or innovating existing business models.
Apply Service-Dominant Logic (Vargo and Lusch, 2004) and value co-creation principles to reframe exchange and value creation. Use this skill when the user needs to redesign value propositions around service exchange, analyze co-creation dynamics between firms and customers, shift from goods-dominant to service-dominant thinking, or when they ask 'how is value created with customers', 'what is our service logic', or 'how do we enable co-creation'.
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
Use to structure pricing/packaging proposals with clear fences and value pillars.
Evaluate product desirability, market positioning, and emotional resonance—the complement to friction analysis. Assess whether users will WANT a product (not just use it), identity fit, trust signals, and value proposition clarity. Activate on "will they like it", "market positioning", "appeal analysis", "product desirability", "value proposition", "why would someone choose this", "landing page review", "conversion optimization", "messaging strategy". NOT for UX friction analysis (use ux-friction-analyzer), visual design implementation (use web-design-expert), or A/B test setup (use frontend-developer).
Help founders and marketers nail their positioning. Use when someone mentions "positioning," "value proposition," "who is this for," "how do I describe my product," "messaging," "ICP," "ideal customer," or is struggling to articulate what makes their product different.
Value Proposition Canvas, Jobs-to-be-Done (JTBD), Build/Buy/Partner decisions, and strategic product frameworks. Use when validating value propositions, understanding customer needs, or making strategic technology decisions.
Expert in business model design - the architecture of how a company creates, delivers, and captures value. Covers business model canvas, revenue model selection, value chain design, and business model innovation. Knows when to copy proven models and when to innovate. Use when "business model, revenue model, how to monetize, unit economics, value proposition, business model canvas, business model innovation, " mentioned.
Create a Positioning & Messaging Pack (positioning statement, messaging hierarchy, value proposition, tagline/headlines, copy set, validation plan). Use for positioning, messaging, value prop, tagline, homepage hero, one-liner, elevator pitch, and press pattern-matching.
Build your PMF context layer - reference files that capture the "WHY" behind your product. Use when user mentions "PMF", "product market fit", "define my PMF context", "PMF context", "ICP", "value prop", "aha moments", or asks about understanding customers or market positioning.