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Customer feedback, NPS, CSAT, CES, Voice of Customer strategy across platforms — survey design, response rate optimization, closed-loop feedback, text analytics, benchmarking, program governance. Use when NPS scores are stagnant, survey response rates are low, feedback isn't driving action, unsure which CX metric to use, need to design a VoC program, comparing feedback tools (Medallia vs Qualtrics vs SurveyMonkey vs Typeform), or customers feel over-surveyed. Do NOT use for product review collection like Trustpilot or G2 (use /sales-customer-reviews) or in-app message surveys (use /sales-in-app-messaging).