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Found 2 Skills
Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or paid-social podcasts to follow, which communities or conferences deserve their time, or who to follow in performance marketing - even if they never say 'radar'. Do NOT use for career planning - use mbfinotti/advertising-skills@advertising-career instead.
Trove collection and normalization for swain-design artifacts. Collects sources from the web, local files, and media (video/audio), normalizes them to markdown, and caches them in reusable troves. Use when researching a topic for a spike, ADR, vision, or any artifact that needs structured research. Also use to refresh stale troves or extend existing ones with new sources. Triggers on: 'research X', 'gather sources for', 'build a trove', 'search for sources about', 'refresh the trove', 'what do we know about X', or when swain-design needs research inputs for a spike or ADR.