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Found 33 Skills
Generate marketing deliverables across CRO, copywriting, SEO, analytics, and growth using 23 specialized sub-skills with clear objectives, constraints, and validation.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Analyzes competitor SEO and GEO strategies including their ranking keywords, content approaches, backlink profiles, and AI citation patterns. Reveals opportunities to outperform competition.
Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for understanding what it takes to rank.
Help users build content marketing strategies. Use when someone is starting a blog, building SEO, creating thought leadership content, or deciding on content formats and distribution channels.
When the user wants to leverage high-authority platforms for rankings or backlinks. Also use when the user mentions "parasite SEO," "parasitic SEO," "barnacle SEO," "hosted content," "third-party publishing," "Medium SEO," "Reddit SEO," "GitHub parasite SEO," "LinkedIn Pulse SEO," "high-authority platforms," "distributed authority," "borrow domain authority," or "rank without own website." For GitHub specifics, use github-seo.
Discovers high-value keywords with search intent analysis, difficulty assessment, and content opportunity mapping. Essential for starting any SEO or GEO content strategy.
Use when asked to "product-led SEO", "programmatic SEO", "build programmatic pages", "organic acquisition for product", "decide if SEO is worth it", or "optimize for AI search". Helps evaluate whether SEO fits your business model and how to approach it as a product, not just marketing. The Product-Led SEO framework (created by Eli Schwartz) treats SEO as building products for search users.
Perform keyword research using the SemRush API. Use when the user says "find keywords", "keyword research", "what should I rank for", "keyword ideas", "search volume", "keyword difficulty", "topic clusters", "content gaps", or asks about SEO keywords for a topic or niche.
Organic Growth Supervisor - Cross-channel organic traffic strategy and routing that coordinates SEO, social content, influencer collaborations, PR communications, and AI search optimization. Use when user mentions: organic growth, free traffic, SEO+social, content marketing, reduce ad dependency, organic traffic, organic strategy.
Build a content marketing program by producing a Content Marketing Plan Pack (content market fit brief, demand-validated SEO topic map, human voice + primary channel strategy, editorial calendar, content briefs, AI-assisted writing SOP, measurement plan). Use for content marketing, content strategy, blog, SEO, thought leadership, founder-led content.
Backlink acquisition strategies. Use when: developing link building campaigns, analyzing competitor backlinks. Triggers on: 'backlinks', 'link building', 'domain authority'.