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Found 11 Skills
Produce an editor-ready content brief for a target keyword or topic. Use when the user asks for a content brief, writing guidelines, article outline, SEO brief, what to include in a blog post, or how to structure content for a keyword. For choosing which topics to write about, see find-keywords. For a full site-wide SEO audit, see audit.
Identifies outdated elements in provided content and suggests updates to maintain freshness. Finds statistics, dates, and examples that need updating. Use PROACTIVELY for older content.
Use this skill when writing competitor comparison or alternative pages for a website. Trigger phrases include: "write a competitor comparison page," "create an alternatives page," "write a [Product] vs [Competitor] page," "build a best [Competitor] alternatives page," "create a '[Your Product] vs [Competitor]' page," "write a competitor vs competitor page," "create a comparison landing page," or "write SEO content comparing us to competitors." This skill covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. Distinct from competitor-profiling, which researches and documents a competitor for internal use.
Group related keywords into topic clusters. Create content hub architecture recommendations and internal linking strategies.
World-class content strategy expertise combining the frameworks of Andy Crestodina's data-driven approach, Ann Handley's "everybody writes" philosophy, and the content engines that power companies like HubSpot, Ahrefs, and Intercom. Content strategy isn't about creating content - it's about creating the right content for the right audience at the right time in the right format. The best content strategists think in systems, not pieces. They build content engines that compound over time and turn strangers into customers and customers into advocates. Use when "content strategy, content plan, editorial calendar, blog strategy, content marketing, topic clusters, pillar content, content audit, content calendar, SEO content, content distribution, content funnel, thought leadership, content engine, content topics, what to write, content, strategy, editorial, SEO, blog, planning, distribution, measurement" mentioned.
B2B content marketing - thought leadership, SEO, LinkedIn, blog posts, case studies, and video scripts. Use when creating content strategy, writing posts, or building demand gen assets.
When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," or "People Also Ask."
Build high-quality backlinks systematically using Brian Dean's proven 3-step content marketing framework—find link-worthy content, make something 10x better, and reach out to the right people. Use when: **Build backlinks** to improve search rankings; **Create content** with pre-validated demand for links; **Outrank competitors** on specific topics; **Develop link-building campaigns** that actually work; **Promote new content** to relevant websites
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.
Interactive setup wizard for Suparank. Creates project config and optional publishing credentials.
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".