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Found 9 Skills
Master Gary Halbert's direct response copywriting principles from "The Boron Letters" (1984). The timeless fundamentals that separate pros from amateurs. Use when: Writing direct response copy (sales letters, emails, ads); Creating headlines that demand attention; Building mailing lists and segmentation; Improving copy through the A-pile test; Learning copywriting fundamentals from scratch
Use this skill when users need to validate sales copy, landing page text, email sequences, or marketing messaging. Activates for "validate my copy," "is my copy good," "rate my headline," or when checking copy quality before publishing.
Writes and reviews native-quality Vietnamese (vi-VN) marketing and sales copy — email campaigns and newsletters, Zalo OA ZNS/ZBS templates, Facebook and TikTok ads, Shopee and Lazada listings, SEO articles, social captions, push notifications, press releases, KOL/KOC briefs, livestream scripts, cold outreach, follow-up sequences, báo giá and quotes, proposals, payment reminders, and Tết greetings. Use when drafting Vietnamese promotional, outbound, or B2B sales content, choosing anh/chị versus bạn, or checking khuyến mại discount limits, anti-spam windows, influencer disclosure, and advertising-law compliance. For website hero and section copy, use vietnamese-landing-copy instead.
Write persuasive sales copy that converts using proven direct response principles. Use when writing landing pages, sales emails, ads, or any copy designed to drive action.
Write copy that sells NOW using Dan Kennedy's "No B.S." direct response marketing principles Use when: **Writing sales copy** that must generate immediate, trackable response; **Creating direct mail pieces**, sales letters, or landing pages for local businesses; **Designing marketing funnels** with clear offers at every stage; **Breaking free from "brand advertising"** that doesn't produce measurable ROI; **Building follow-up sequences** that convert leads into customers
Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.
When the user wants to write cold outreach, sales emails, LinkedIn messages, or sales scripts. Also use when the user says "write an email," "cold outreach," "prospecting message," "sales script," "LinkedIn message," or "outbound copy." For editing existing messages, see copy-editing.
Audit and rewrite B2B sales messaging so the right buyers quickly understand the painful problem, concrete outcome, and mechanism behind the offer. Use when buyers see the company but do not remember it, cannot explain what it does, do not connect it to a trigger, or messaging sounds clever, vague, over-complex, generic, or too simplified for the buyer's world.
When the user wants to edit, review, or improve sales messages, emails, or scripts. Also use when the user mentions 'edit this email,' 'review my outreach,' 'improve this pitch,' 'make this better,' 'feedback on my message,' or 'polish this script.' This skill provides a systematic approach to editing sales communication.