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Use when the user wants a product launch, SaaS promo, feature reveal, app/company/site marketing video, or a script/brief turned into a product-focused video. Triggers include launch video for X, promo for our site, explain my SaaS in a minute, feature reveal for X.com, and turn this script into a 60s promo. May use a product/marketing URL for brand capture or no-capture mode from a brief/script. Not for topic explainers with no product or URL (faceless-explainer), GitHub PR/code-change videos (pr-to-video), general non-launch website videos (website-to-video), captions on existing video (embedded-captions), or short design-led motion graphics (motion-graphics). When product-vs-topic or launch-vs-general-site is unclear, do not assume — start at /hyperframes-read-first.