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Found 37 Skills
Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules. Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campaigns, or mapping an ICP onto ad audiences - even if they never say 'audience'. Covers B2B and B2C. Do NOT use to pick the seed customers behind a lookalike (mbfinotti/advertising-skills@lookalike-audience-seeds) or to sequence retargeting messages (mbfinotti/advertising-skills@retargeting-funnel).
Cloutboost platform help — gaming influencer marketing platform with 1.5M+ creator database across YouTube, Twitch, and TikTok, plus managed agency services. Covers Portal (influencer discovery, 20+ search filters, game-genre filtering), campaign management (outreach, scheduling, content review, approval), automated analytics and reporting, retargeting (repurposing influencer content for paid ads), and PR/media relations for game launches. Use when struggling to find the right gaming creators, Cloutboost campaign not getting enough creator applications, Portal search filters not narrowing results well, campaign reports hard to interpret, or unsure whether to retarget with influencer content. Do NOT use for influencer marketing strategy across platforms (use /sales-influencer-marketing), gaming marketing strategy (use /sales-gaming-marketing), general retargeting strategy (use /sales-retargeting), or PR strategy (use /sales-media-relations).
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.
Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use to raise the total budget on a proven campaign (mbfinotti/advertising-skills@paid-media-scaling), to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing), or to pick channels at setup (mbfinotti/advertising-skills@ad-platform-selection).
Blender automation with geometry creation, materials, modifiers, and Mixamo animation retargeting. Core Features: WebSocket-based real-time control, automatic bone mapping with UI review, two-phase confirmation workflow, quality assessment, multi-project support, comprehensive CLI commands. Use Cases: Create 3D primitives (cube, sphere, cylinder, etc.), manipulate objects (transform, duplicate, delete), manage materials and modifiers, retarget Mixamo animations to custom rigs with fuzzy bone matching.
Generate, texture, rig, animate, stylize, convert, and download 3D assets for Three.js games using the Tripo API. Use for text-to-3D, image-to-3D, 2D concept to 3D conversion, game-ready GLB/FBX assets, characters, creatures, buildings, props, weapons, terrain pieces, auto-rigging, animation retargeting, model texturing, LEGO/voxel/Minecraft-style stylization, low-poly/quad conversion, and browser asset pipelines. Pair with threejs-image-generator for concepts, texture references, sky/background/terrain textures, logos, icons, and GUI art before image-to-3D generation.
Expert in real-time game animation systems including skeletal animation, blend trees, state machines, inverse kinematics, root motion, procedural animation, and animation retargeting. Specializes in creating fluid, responsive character animation that balances visual quality with performance constraints. Use when "animation system, state machine, blend tree, skeletal animation, inverse kinematics, IK system, root motion, animation blending, character animation, animator controller, motion matching, animation retargeting, foot IK, look at IK, aim offset, animation montage, animation notify, additive animation, animation layers, procedural animation, animation, game-dev, character, state-machine, unity, unreal, godot, skeletal, rigging, motion" mentioned.
Amazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day-parting, bid management, auto vs manual campaign mix, ASIN targeting, and DSP retargeting. Use when user says Amazon Ads, Amazon advertising, Amazon PPC, Amazon search ads, Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, ACOS, TACOS, retail media audit, Amazon Marketing Services, AMS, or Amazon seller advertising.
Used for planning and optimizing paid ads on Google Ads, Meta, LinkedIn, Twitter/X, etc. Trigger words: PPC, paid media, ad copy, ad creative, ROAS, CPA, ad campaign, retargeting, audience targeting. Covers strategy, creatives, targeting, and optimization.
House of Marketers platform help — TikTok-focused marketing agency founded by ex-TikTok employee, offering influencer campaigns (50K+ creator network), TikTok paid ads management, UGC-style content creation, TikTok strategy consulting, and business profile growth across TikTok, Instagram, YouTube, and Twitch. Covers campaign pricing ($20K–$5M+), service selection (influencer vs paid ads vs content creation vs strategy), agency vs in-house decision framework, campaign workflow, creator selection process, and performance measurement. Use when unsure if House of Marketers is the right agency, TikTok campaigns aren't delivering results, HoM pricing feels unclear, or struggling to decide between hiring an agency vs building an in-house TikTok team. Do NOT use for TikTok marketing strategy (use /sales-tiktok-marketing), influencer marketing strategy across platforms (use /sales-influencer-marketing), gaming influencer marketing (use /sales-gaming-marketing), or general retargeting (use /sales-retargeting).
Comprehensive Three.js and React Three Fiber skill for creating 3D scenes, characters, NPCs, procedural generation, animation retargeting, and interactive experiences. Use when user asks to "create Three.js scene", "setup React Three Fiber", "add 3D character", "create NPC AI", "procedural 3D generation", "retarget animation", "setup avatar system", or "create 3D game".
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".