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Found 2 Skills
Creates positioning, messaging, and brand architecture frameworks for multi-product companies. Use when the user wants to 'position a product suite,' 'multi-product positioning,' 'portfolio positioning,' 'brand architecture,' 'core narrative,' 'house of brands vs branded house,' 'product portfolio messaging,' 'launch a second product,' 'launch a new product into our suite,' 'audit our portfolio messaging,' or 'are our products fighting each other.' Sits above product-positioning and product-messaging in the hierarchy. Forces a brand architecture decision first, then builds the layered framework that single-product skills run inside of.
Create a Pragmatic Institute Positioning Document — describe a product by the market problems it solves (not features), for one persona in one segment. Use when the PM asks for positioning, messaging, "how do we describe/pitch this", an internal positioning doc, or a positioning statement. Produces a Positioning Document plus a Problem-Oriented Capabilities (POC) worksheet as a Markdown or Word .docx artifact.