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Found 13 Skills
Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
139 proven marketing ideas organized by category with implementation guidance. Use when asked for marketing ideas, growth strategies, campaign brainstorms, or "what should I do to grow." Trigger phrases: "marketing ideas", "growth ideas", "how to grow", "marketing strategies", "campaign ideas", "promote my product", "marketing brainstorm", "growth tactics", "what should I try", "marketing playbook".
Create a comprehensive company profile that extracts executive insights, product strategy, transformation initiatives, and organizational dynamics from publicly available sources. Use this to understa
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion."
Guerrilla marketing, growth hacking, and unconventional marketing specialist. Covers budget guerrilla tactics, viral campaign design, competitive disruption, growth experiments, product-led growth hacks, and creative low-cost high-impact marketing strategies. Use when the user wants unconventional marketing ideas, viral campaigns, growth hacks, low-budget high-impact tactics, wants to disrupt competitors, needs creative marketing stunts, or wants to implement product-led growth loops. Also triggers for viral marketing, ambush marketing, street marketing, experiential marketing, growth experiments, referral loops, or when the user says they have limited budget but need big results.
When the user wants to create, optimize, or audit a feedback or roadmap page. Also use when the user mentions "feedback page," "roadmap," "feature requests," "vote on features," "Canny," "UserVoice," or "product feedback."
Comprehensive growth strategy expertise combining SEO/SMO/CRO implementation, marketplace and network effects frameworks (Andrew Chen), growth loops methodology (Brian Balfour/Reforge), and Silicon Valley growth thinking. Use when building growth strategy, designing growth loops, improving SEO/SMO/CRO, planning acquisition channels, building network effects, or scaling product-led growth. Growth is not marketing — it's systematic application of product, engineering, and data.
This skill should be used when the user asks to "create a freemium funnel", "build a free trial funnel", "SaaS trial page", "free to paid conversion funnel", or mentions freemium models, free trials, or product-led growth funnels. Creates freemium funnels that convert free users to paid plans.
When the user wants to define PLG metrics, build a growth dashboard, or set KPI targets -- including activation rate, free-to-paid conversion, NRR, or North Star metric. Also use when the user says "PLG dashboard," "growth KPIs," "metric definitions," or "PLG benchmarks." For activation-specific metrics, see activation-metrics. For analytics setup, see product-analytics.
Ultimate growth skill: playbooks, viral loops, acquisition, funnel, retention, competitor intel, personas, content/SEO, growth ideas, product-led growth (PLG), growth audits, and launch execution via MCPs. Use when the user wants growth playbooks, viral/referral, channels, funnel optimization, retention, PLG, product-led, time-to-value, PQL, signup/onboarding/paywall optimization, free-to-paid conversion, expansion revenue, competitor analysis, personas, content/SEO, growth ideas, growth audit, or launch execution (email, ads, analytics, payments, social) with Resend, Meta/Google Ads, PostHog, Stripe, or Twitter MCPs.