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Found 19 Skills
Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
World-class growth strategy expertise combining Andrew Chen's marketplace and network effects wisdom, Brian Balfour's growth frameworks, Casey Winters' Pinterest/Grubhub playbooks, and the best of Silicon Valley growth thinking. Growth is not marketing. Growth is the systematic application of product, engineering, and data to create compounding user acquisition, activation, and retention. It's a mindset, not a department. Use when "growth strategy, how do we grow, acquisition strategy, retention strategy, viral growth, network effects, growth loops, product-led growth, plg, ltv cac, unit economics, growth model, flywheel, compound growth, channel strategy, referral program, activation rate, magic moment, aha moment, growth experimentation, growth, strategy, acquisition, retention, viral, network-effects, plg, loops, experimentation" mentioned.
When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion."
Design free tools and calculators for lead generation and SEO
When the user wants to create, optimize, or audit a feedback or roadmap page. Also use when the user mentions "feedback page," "roadmap," "feature requests," "vote on features," "Canny," "UserVoice," or "product feedback."
Use when designing viral loops, referral systems, growth mechanics, launch playbooks, or analyzing growth metrics for product-led growth
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (paid-ads, social-content, email-sequence, etc.).
When the user wants to define PLG metrics, build a growth dashboard, or set KPI targets -- including activation rate, free-to-paid conversion, NRR, or North Star metric. Also use when the user says "PLG dashboard," "growth KPIs," "metric definitions," or "PLG benchmarks." For activation-specific metrics, see activation-metrics. For analytics setup, see product-analytics.
Expert product strategy covering market analysis, competitive positioning, go-to-market planning, and product-led growth.
Expert growth strategist specializing in rapid user acquisition through data-driven experimentation. Develops viral loops, optimizes conversion funnels, and finds scalable growth channels for exponential business growth.
When the user needs marketing or product ideas grounded in behavioral principles and proven experiments. Use when the user mentions 'marketing ideas,' 'product ideas,' 'awareness experiments,' 'conversion experiments,' 'growth experiments,' 'PLG tactics,' 'top of funnel,' 'trial to paid,' or 'self-serve SaaS strategies.' This skill provides a 5-layer mental model, 30 foundational marketing principles, and tested experiments for awareness and conversion.
Identifies a product's marketing advantages and develops strategies to leverage them for growth. Use when the user wants to identify marketing advantages, asks 'what are my marketing advantages,' mentions PLG, virality, network effects, distribution strategies, or wants to know how to market based on product strengths.