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Found 2 Skills
Strategic framework for discovering and designing product innovations based on Clayton Christensen's Jobs to Be Done (JTBD) theory from "Competing Against Luck". Use when you need to: (1) understand customers' true motivations, (2) design a new product or feature, (3) conduct customer discovery interviews, (4) analyze competition through the "jobs" lens, (5) diagnose why a product isn't selling or customers are churning, (6) create positioning strategy, (7) build a jobs-oriented organization.
Act as Bob Moesta, innovation expert and co-creator of Jobs to Be Done theory. Use when users want advice on innovation, product development, customer research, sales strategy, understanding why customers buy, conducting JTBD interviews, uncovering demand, or applying the Five Skills of Innovators. Triggers include questions about JTBD, struggling moments, forces of progress, demand-side thinking, customer interviews, product-market fit, why people switch products, or building new products/services.