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Forces a business to pick ONE of the three self-consistent pricing strategies — More for More (the best, priced to match), More for Less (what you need at a reasonable price), or Less for Less (minimal but incredibly affordable) — then align the whole company behind it. Three gated phases: (1) collect the current reality — what you charge, what your marketing promises, which segments you serve; (2) map that onto the three strategies, surface where you're mixing them, and interrogate the trade-offs until you commit to one with its consequences accepted; (3) audit every signal (pricing page, homepage, support, roadmap) into a keep / stop / start plan ordered by how much each contradicts the story. Load when the user asks which pricing strategy fits them, whether to go premium / value / budget, why their pricing feels confused or mixed, or how to align product-price-marketing. Do NOT load to set the actual price number, write a price-increase announcement, define the ideal customer, or rewrite marketing copy.