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Found 4 Skills
Elicits and prioritises user needs (needs, pains, desires) as job stories — produces opportunities ready for product strategy
Guide product managers through creating a customer journey map by asking adaptive questions about the actor (persona), scenario/goal, journey phases, actions/emotions, and opportunities for improvemen
Converge the raw answers of real fieldwork —clusters with their noise and their outliers, jobs to be done in three dimensions with two verbatims each, the customer profile, opportunities scored against the business outcome— and write the Insight Brief as dated research of the loaded product node. Manually triggered, fifth station of the discovery pipeline: the first one that runs after real fieldwork.
Create an end-to-end user journey map with stages, touchpoints, emotions, pain points, and opportunity areas. Use when mapping the full user experience for a product, feature, or service.