Search Results: messaging-hierarchy

product-marketing

Create and maintain a product marketing context document covering positioning, ICP definition, messaging hierarchy, competitive differentiation, and value proposition. This skill creates the foundation that all other marketing skills reference. Trigger phrases: "product marketing," "positioning statement," "ideal customer profile," "ICP," "messaging hierarchy," "value proposition," "competitive differentiation," "product narrative," "use case mapping," "update our positioning," "what makes us different," "who is our customer," "messaging framework," "category design," "go to market strategy," "product story."