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Run earned press coverage for a technical event - a one-way ask, not a barter deal. Covers whether to pursue press at all (most community events correctly do not), a two-lane accreditation policy for editorial journalists and independent bloggers or creators, the ungated media page, announcements pegged to the CFP, lineup, programme, on-sale and wrap-up beats, the embargo posture, the on-site press operation and interview logistics, and the single spokesperson designated before an incident needs one. Use whenever asked about press accreditation, a press kit or media page, pitching journalists about an event, embargoed announcements, a press room, or who speaks to reporters. Do NOT use for barter media partnerships - use samber/dev-event-organizer-skills@event-media-partnerships.