Search Results: marketing-decisions

unit-economics

Calculate, understand, and improve the unit economics of a solopreneur business. Use when figuring out if the business is actually profitable per customer, when CAC or LTV numbers are needed, when evaluating whether a pricing or acquisition strategy is sustainable, or when making data-driven decisions about marketing spend and pricing. Covers CAC, LTV, payback period, contribution margin, and the feedback loops between them. Trigger on "unit economics", "CAC", "customer acquisition cost", "LTV", "lifetime value", "payback period", "is my business profitable", "contribution margin", "am I making money per customer", "should I spend more on marketing".